Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Sales of computers and peripherals rocketed in response to COVID-19 and the introduction of restrictions. Many consumers were forced to switch to home working arrangements which created a huge demand for portable computers as consumers looked for…
Retail volume sales of computers and peripherals fell for the second consecutive year in 2023, following strong growth in 2021. The latter was due to a switch to remote working and schooling, as the COVID-19 pandemic forced consumers to spend more…
Wearable electronics saw strong volume growth due to the COVID-19 pandemic, and this has continued, with double-digit growth expected in 2023. Health consciousness amongst consumers has spiked since COVID-19, and from 2020 there has been a wide…
It was in May 2022 that Apple announced it was discontinuing its iPod brand. Apple’s iPod is an iconic device, changing the face of music over the last two decades. With the advertising copy “1,000 songs in your pocket”, the first model debuted in…
A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this…