Consumer Electronics

Sales of wearable electronics continues to see strong growth in retail volume terms despite the challenging economic environment. The category received a boost during the pandemic as consumers became more health conscious and showed an increased…

Portable players is now limited to sales of e-readers and wireless speakers in Australia with the latter dominating category sales and driving growth in 2023. Wireless speakers are marketed towards younger consumers, who place a high value on…

Sales of smartphones have seen a small decline in retail volume terms in 2023 with this being driven in part by category maturity but also the economic pressures facing the country. High inflation, an increase in the cost of living and rising…

Smartphones are increasingly being used by consumers to guide them while driving thanks to their built-in GPS function. As such sales of in-car navigation in Australia are coming under mounting pressure with the category continuing to record heavy…

Sales of imaging devices witnessed a steep decline during the pandemic as consumers remained at home and as such had little need for taking pictures or recording video. However, it is important to note that the category had already been in decline…