Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Difficult macroeconomic conditions and a high level of sales in the previous year mostly resulted in retail volume decline in 2023. Sales of wearable electronics are closely linked to the sale of smartphones, which did not perform well either.…
Alongside the rising preoccupation for health and wellness among the population, consumers are becoming increasingly knowledgeable and want to track more of their health parameters (eg heart rate, oxygen blood level, burn calories, water intake,…
Smart wearables are seeing continuous, strong growth in 2023. The growing focus on health and wellness is a significant driver for smart wearables in Poland. Consumers are increasingly interested in monitoring their physical activity, heart rate,…
Activity watches (analogue) were increasingly popular and recorded the highest volume growth in 2023 as these products are readily available and consumers prefer them to other activity bands without displays and traditional watches as they offer…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…