Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Although the initial forecast for 2022 was for slow growth in volume sales, the reality of that year was more complex and challenging than previously expected. 2020 showed a huge increase in sales of computers and peripherals, and growth continued in…
After seeing exceptional growth during the pandemic, when consumers had to adapt to life indoors and needed to have the proper IT set-up both for their home office and studying from home, computers and peripherals saw a significant decline in the…
Although the contraction seen in desktops and peripherals is modest in 2023, the factors that led to the decline in 2022 are still present. These are the devaluation of the Colombian peso against the dollar, spiralling inflation and the loss of…
Retail volume sales of consumer electronics experienced an overall slight decrease in Brazil in 2022, primarily due to the global economic crisis, worsened by the war in Ukraine, and the zero-COVID policy in China. High inflation within Brazil also…
In 2022, most pandemic restrictions were lifted, and a strong negative impact was seen on volume sales of consumer electronics in Chile, with decline set to continue in 2023, although at a slower rate. These declines have been caused by a fall in…
2022 into 2023 has been difficult for consumer electronics in Colombia, with a contraction in both volume and current value sales. Internal and external factors influenced shrinkage in many categories. Among the most significant was the fact that,…
Headphones experienced dynamic retail volume growth in Brazil in 2022, and this is set to continue in 2023, driven primarily by the increasing popularity of True Wireless Stereo (TWS) earbuds and, to a lesser extent, wireless headbands. As more…
Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…
Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.
Consumers in general are no longer interested in most of the categories within home audio and cinema, with practically all of them seeing double-digit declines in both retail volume and current value terms in 2022, and this is set to continue in…