Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Although the contraction seen in desktops and peripherals is modest in 2023, the factors that led to the decline in 2022 are still present. These are the devaluation of the Colombian peso against the dollar, spiralling inflation and the loss of…
2022 into 2023 has been difficult for consumer electronics in Colombia, with a contraction in both volume and current value sales. Internal and external factors influenced shrinkage in many categories. Among the most significant was the fact that,…
Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.
The decline of home audio and cinema in 2023 is due to its inability to compete with wireless devices with greater technology and functionality. Colombian consumers are increasingly familiar with smart systems, which has led to home audio and cinema…
Retail volume sales of home video declined in 2023, as local consumers faced significant constraints on household spending in the wake of rising inflation and low economic growth. Additionally, in the 12 months from March 2022 to March 2023, the…