Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Electronic wearables is the winning category in Saudi Arabia in 2023, with double-digit volume growth. This is thanks to the success of smartwatches, which dominate activity-monitoring technology, as consumers value the analysis connected to health…
Smart wearables is set to be the most dynamic performer within wearable electronics in volume growth terms in 2023. Mainly represented by smartwatches, the category has continued to benefit from increasing appreciation for the convenience,…
E-readers continue to struggle as demand is practically non-existent. The device fails to gain consumer’s interest over the popularity of ubiquitous smartphones and tablets, through which consumers can also access e-books. Added to which, the…
In keeping with its results throughout the review period, wireless speakers is set to be by far the most dynamic category within portable players in volume growth terms in 2023. It continues to benefit from the increasing consumer preference for…
Smartphone sales in Saudi Arabia have been facing a dip in the post-pandemic landscape, after the boost to electronics sales seen during the era of COVID-19. The top brands in the country, namely Samsung (from United Matbouli Group in KSA) which is…