Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
In a cross-category trend, the aftermath of the pandemic-era boost to sales means current sluggish sales in home audio and cinema. Indeed, during the COVID-19 lockdowns, consumers sought products to enable a cinema-style experience at home, therefore…
With some respite in some categories, such as hi-fi systems, home cinema and speaker systems, speakers, and “other” home audio and cinema, due to the fall back on the home for entertainment in the wake of the Coronavirus (COVID-19) pandemic, home…
Headphones registered slower volume growth in 2023 as the sharp rise in the cost of living led to a decline in disposable incomes. The devastating effects of the earthquake that took place in February 2023 had a noticeable impact on consumption of…
Overall demand for headphones continues to rise in 2023, with both retail volume and current value sales recording double-digit growth. The increase in the average unit price across the category is driving up higher value sales growth compared to…
Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…