Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of…
Retail volume sales of mobile phones continue to decline in 2023, although the fall in demand for smartphones is much lower in the first half of the year compared to 2022’s double-digit drop. The main factors behind the decline are ongoing…
Mobile phones to see decline in volume sales again in 2023
Sales of smartphones continue to decline in retail volume terms in 2023 with several factors weighing on demand. Firstly, this stagnation reflects the increasing maturity of the category with very few consumers still without a mobile phone, unless by…
In line with the rest of the world, mobile phones experienced a decline in sales in retail volume terms in 2022 with this pattern continuing into 2023. This follows a very negative December campaign during 2022, which is normally one of the most…