Consumer Electronics

In 2023, wearable electronics demonstrated positive volume growth albeit at a lower rate than was achieved in the previous year. The economic crisis in the country, along with the major earthquake that hit the country in February 2023, were the main…

Demand for wearable electronics continues to rise 2023 despite high inflation and the increasing cost of living in the UK, which is negatively impacting consumers’ disposable incomes and therefore, their purchasing decisions. However, this growth is…

Wearable electronics is set to record volume growth in 2023 thanks to smart wearables and activity watches (analogue). Smart wearables, such as smartwatches, are driving growth during the year, as the penetration rate is low and new consumers are…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

Activity bands were popular at the start of the review period but these products have been declining at a double-digit pace in retail volume terms since the start of the pandemic, with this pattern strengthening in 2023. This trend is being driven in…

Wearable electronics experienced a modest decline in retail volume terms in 2023. Demand continued to be impacted by the high cost of living, at least during the first half of the year, which led to more guarded discretionary spending. As in 2022,…

Wearable electronics is seeing a small overall volume decline in 2023, although smart wearables is enjoying small positive growth. This dynamic is created by the shift away from activity wearables, towards smart wearable electronics. This is being…

With both the ageing of the population – and Italy already has one of the oldest populations in the world – and the general rise in consumer health consciousness, health monitoring has become one of the key features that smart watches have been…

While overall wearables are expected to register a decline in volume sales, smartphones are expected to register volume growth. Sales of activity bands and activity watches are expected to register significant volume decline, as consumers migrate to…

Wearable electronics have proven to be versatile in their various functions in the daily lives of many consumers, providing a configurable, simple, and affordable tracker for basic physical conditions through their easy connection to smartphones.…

Wearable electronics is the best performing category in consumer electronics in France in 2023, albeit still in a small volume decline, with this being a notable slump following the positive sales seen in 2022. That said, much of this is attributed…

Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…

Overall, wearable electronics is expected to continue to see retail volume growth over 2023. However, growth is projected to be slower than in 2022, and well below the increments seen in the early-to-mid-review period, when the category still basked…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…

In 2023, overall demand for portable players in the UK remains flat, despite significant declines for e-readers and portable media players. The falling demand for e-readers is being driven by local consumers switching to physical books, with the…

Portable players looks set to register a slight increase in volume sales in 2023 thanks to wireless speakers, the only expanding category amongst several declining categories. Portable media players has recorded a strong decline in sales as these…

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

Portable players continued to see positive growth in retail volume terms in 2023. The category is dominated by wireless speakers, which are highly compatible with busy, “on-the-go” lifestyles, particularly since the removal of restrictions associated…

Portable players is another category suffering from cannibalisation from smartphones, along with seeing competition from tablets and laptops (to a lesser extent). The main reason here is the fact that smartphones, tablets, and the like, offer…

Wireless speakers will continue to exhibit volume growth in 2023, with some of this rise in sales coming at the expense of portable media players, a category in steep decline. Smartphones and streaming content are cannibalising portable media…

Wireless speakers are the only growth area in portable players and also account for most volume sales. Low-cost Bluetooth-enabled speakers are especially popular among younger consumers and are mainly used to stream music via smartphones and…

Despite a crisis-driven year, portable players is expected to manage to achieve slightly positive growth in both volume and current value sales in 2023; this makes it one of the few product categories within consumer electronics to do so. An…

Portable players has been showing flat-negative growth over the review period, which worsened through 2021-2023. That said, the overall category volume is expected to be back in small positive volume growth in 2024. Wireless speakers remains the…

Portable players would be an overall ailing category, was it not for the relative success of wireless speakers. In line with cross-category trends, consumers are rejecting sole-use devices for those which offer multifunctionality and convenience…

Portable players in Austria market has registered slight positive growth in retail current value sales and a significant slowdown in retail volume decline towards the end of the review period. Wireless speakers, which dominates retail volume and…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of…

Retail volume sales of mobile phones continue to decline in 2023, although the fall in demand for smartphones is much lower in the first half of the year compared to 2022’s double-digit drop. The main factors behind the decline are ongoing…

Mobile phones to see decline in volume sales again in 2023

Sales of smartphones continue to decline in retail volume terms in 2023 with several factors weighing on demand. Firstly, this stagnation reflects the increasing maturity of the category with very few consumers still without a mobile phone, unless by…

In line with the rest of the world, mobile phones experienced a decline in sales in retail volume terms in 2022 with this pattern continuing into 2023. This follows a very negative December campaign during 2022, which is normally one of the most…

Retail sales of mobile phones in Portugal declined in volume terms in 2023, albeit at a slower rate than the previous year. Demand remained constrained by low levels of purchasing power, as home-owners continued to grapple with stagnating incomes and…

Due to the ubiquitous nature of smartphones, one might expect that sales would be more robust, however, volume is in a marginal decline in 2023. This is attributed to the elongated product lifecycles, both due to models being of better quality, and…

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to…

Mobile phones is one of the best performing categories (after wearable electronics and headphones) in consumer electronics in France in 2023, albeit still showing volume declines due to inflationary pressures reducing consumers’ spending power. That…

Mobile phones remains in a volume decline in 2023, albeit less severe than seen in 2022. The slow sales are attributed to models’ longer lifecycles meaning elongated periods of time between replacements, in addition to the weak economic climate…

The downward trend in mobile phones, following a brief increase in retail volume sales of smartphones during the Coronavirus (COVID-19) pandemic in 2020, is set to continue over 2023. The replacement cycle in smartphones seems to have finally peaked,…

Retail volume sales of in-car entertainment continued to decline in 2023, even though driving picked up again as the pandemic ebbed away. Modern cars have built-in car speakers and media players, which has led to a general decline in demand for…

In-car entertainment continues to face various challenges in 2023. First of all, most new models of cars offer built-in navigation, high-quality sound systems and media players. This is especially true of electric vehicles, which are driving growth…

In-car entertainment is set to see further decline in volume sales in 2023. As recent cars come equipped with integrated in-car entertainment, it is becoming rare for consumers to buy these products separately for their cars. Furthermore, replacement…

Sales of in-car entertainment continue to record a steep decline in 2023 with these products increasingly losing relevance in Sweden. New vehicles are introducing ever more advanced built-in entertainment, while for many consumers their smartphones…

In-car entertainment has been in long-term decline for a number of years, with some categories reporting a consistent double-digit decrease in volume sales. Unlike some other areas of consumer electronics sales of in-car entertainment were actually…

In-car entertainment continued to lose traction in 2023. With the vast majority of new vehicles sold in the country already equipped with embedded in-car infotainment systems, fewer local consumers turned to aftermarket products. Furthermore,…

In-car navigation is struggling to find sales, due to the rise of in-built systems and competition from smartphones. Indeed, there is a strong substitution trend with smartphone navigation apps, which reduce or even remove the need to purchase an…