Consumer Electronics

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

Volume sales in wearable electronics are on the marginally-positive side of flat in 2023, which is slightly lower than the volume sales seen in 2022. The main trends in the category are connected to the shift from activity wearables to the greater…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

In an over-arching trend, computers are peripherals is seeing overall negative volume growth in 2023. This suppressed performance is attributed to ongoing normalisation of consumer spending patterns following the atypical period of the COVID-19 era,…

Overall retail volumes remain in a decline in consumer electronics in Norway in 2023, with home video and headphones being the only categories seeing small volume growth overall, attributed directly to individual, well-performing subcategories (e.g.,…

Headphones is one of the few categories enjoying positive volume success in consumer electronics in 2023, thanks to the popularity of TWS earbuds. In line with the trend for wireless speakers, wireless variants of headphones (aka TWS earbuds) are…

Home audio and cinema remains in a slump in 2023, following the pandemic era when consumers invested in their home entertainment setups during the times of lockdown. As such, following the reopening of society and a return to out-of-home lifestyles,…

Home video is experiencing a more positive performance than many of its consumer electronics counterparts in 2023, with small volume sales. This growth, however, represents a stabilisation in volume levels following the sales spike during the height…

Imaging devices is suffering from high prices in the face of ongoing cannibalisation from smartphones. Indeed, the substitution with smartphones means that many Norwegian consumers see the purchase of a separate camera as superfluous. Therefore,…

In-car navigation is struggling to find sales, due to the rise of in-built systems and competition from smartphones. Indeed, there is a strong substitution trend with smartphone navigation apps, which reduce or even remove the need to purchase an…