Market research on the consumer electronics industry. Standardise...
Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.
Wearable electronics is seeing a small overall volume decline in 2023, although smart wearables is enjoying small positive growth. This dynamic is created by the shift away from activity wearables, towards smart wearable electronics. This is being…
Portable players is another category suffering from cannibalisation from smartphones, along with seeing competition from tablets and laptops (to a lesser extent). The main reason here is the fact that smartphones, tablets, and the like, offer…
Due to the ubiquitous nature of smartphones, one might expect that sales would be more robust, however, volume is in a marginal decline in 2023. This is attributed to the elongated product lifecycles, both due to models being of better quality, and…
In-car navigation is struggling to find sales, due to the rise of in-built systems and competition from smartphones. Indeed, there is a strong substitution trend with smartphone navigation apps, which reduce or even remove the need to purchase an…
Imaging devices is suffering from high prices in the face of ongoing cannibalisation from smartphones. Indeed, the substitution with smartphones means that many Norwegian consumers see the purchase of a separate camera as superfluous. Therefore,…