Headphones

After seeing tremendous growth in the past two years, TWS witnessed a slowdown in 2023 in retail volume and current value terms. TWS earbuds have surged in popularity in recent years as consumer prefer the absence of wires (allowing for greater…

Headphones is the other category enjoying healthy volume growth, thanks to the ongoing popularity of TWS earbuds – which continues to trend thanks to a growing range of brands, across price points, being launched. Consumers can thus pick and choose…

Retail volume sales of headphones continued to decline in 2023, despite the increasingly important role they play in consumers’ lives. In addition to providing a high-quality audio experience for music and other forms of entertainment, they can also…

Headphones is the winner in consumer electronics in China in 2023, with the key subcategory of TWS earbuds seeing healthy volume sales after its double-digit slump in 2022. That said, growth is still smaller than seen in previous years, due to…

Headphones recorded another year of strong retail volume growth in 2022, driven by the dominant TWS earbuds category, and although demand for wireless earphones continued to fall rapidly, wireless headbands also saw a solid positive performance. The…