Headphones

Headphones in Japan saw fairly flat sales in 2022, and this is set to continue in 2023. Both in volume and current value terms, these two years are set to see growth or declines of less than 1%. Looking at category performances in volume terms,…

Over 2023, headphones retail volume sales are expected to continue to grow, albeit at a slower rate as the transition to cordless models becomes more advanced. The main category, TWS earbuds, is set to remain the key growth driver. Indeed, in 2023,…

Headphones experienced dynamic retail volume growth in Brazil in 2022, and this is set to continue in 2023, driven primarily by the increasing popularity of True Wireless Stereo (TWS) earbuds and, to a lesser extent, wireless headbands. As more…

Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…

Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.

Headphones moved back into growth in 2023 despite the continuation of economic problems. Foreign currency shortages imposed a heavy burden on this category, as virtually all headphones are imported into Egypt. Inflation and the weaker Egyptian pound…

Headphones is one of the better-performing categories in consumer electronics in volume terms in France in 2023 (second to wearables and performing slightly better than mobile phones). However, the category is still showing volume declines, and this…

Whilst premium wireless headbands were popular during COVID-19 as they had more convenient features for both work and gaming, high inflation and rising prices deterred consumers from paying extra for them in 2023, therefore mass products performed…

Sales of headphones in Italy are benefiting from the growth of the sports and health industries. As consumers increase their participation in regular sports and physical exercise, they are making greater use of headphones on the go, particularly…

Headphones saw positive growth in constant value terms in 2023, despite consumer concerns about the cost of living. Increased smartphone use for streaming audio and video content was a key driver of this trend, in addition to the ongoing prevalence…

Despite a difficult economic situation, with continuing elevated inflation and significant devaluation of the naira, headphones is expected to register volume growth. This is largely driven by the popularity of mass TWS earbuds, which is expected to…

Apple’s AirPods brand continues to lead the category with it reporting strong growth in retail volume terms during 2023. Apple enjoys an important reputation among consumers for quality while its AirPods are able to seamlessly connect to the other…

Headphones is one of the most dynamic areas of consumer electronics in the Philippines with these products complementing the use of smartphones as well as being appreciated by consumers when commuting, exercising, or seeking privacy at home or at…

Demand for wireless headbands as a premium audio accessory continues to grow in the United Arab Emirates, with leading brands such as Sony and Bose at the forefront of this trend. Sony offers consumers a compelling choice with its innovative…

Overall demand for headphones continues to rise in 2023, with both retail volume and current value sales recording double-digit growth. The increase in the average unit price across the category is driving up higher value sales growth compared to…

During 2023, wireless headbands continued to experience strong volume growth despite the overall weakness in demand for consumer electronics overall. The combination of low ownership rates and the rapid adoption of wireless headbands have created an…

Headphones registered slower volume growth in 2023 as the sharp rise in the cost of living led to a decline in disposable incomes. The devastating effects of the earthquake that took place in February 2023 had a noticeable impact on consumption of…

While the World Health Organisation declared the pandemic to be over in early 2023 and restrictions are no longer in place many consumers are still spending relatively more time at home than before the pandemic. As such, they have been indulging in…

Headphones is expected to register double-digit volume growth in 2023 and is expected to be the best performing consumer electronic in 2023. This growth is solely driven by increased volume sales for TWS earbuds, with volume sales expected to fall…

In recent years, headphones have evolved from being a mere accessory to an integral part of a person’s lifestyle, particularly among the young generations in Indonesia. Propelled by the development and adoption of True Wireless Stereo (TWS) earbuds,…