Home Video

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Country Report

Home Video in Vietnam

Jul 2023

Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand,…

USD 990
Country Report

Home Video in Turkey

Jul 2023

In 2023, home video is seeing a marginal decline in volume sales due mainly to the negative trend seen in LCD TVs. As a result of the adverse economic conditions in the country, people are delaying their purchasing decisions for a new TV at home,…

USD 990
Country Report

Home Video in the US

Jul 2023

Recent years have seen a significant shift in demand for televisions in the US as the category’s leading players have increasingly embraced the emerging category of OLED TVs. This has accompanied an increase in the production of the technology…

USD 990
Country Report

Home Video in the United Kingdom

Jul 2023

After a surge in demand in 2020 as a result of the pandemic and subsequent lockdowns, retail volume sales of televisions have been declining. However, the rate of decline in 2023 is much lower compared to the previous two years. One of the more…

USD 990
Country Report

Home Video in the United Arab Emirates

Jul 2023

The average unit price of home video in the United Arab Emirates, comprising LCD TVs and OLED TVs, continues on its upward trajectory as global inflation persists. Players are investing in innovation to enhance the value of their products, catering…

USD 990
Country Report

Home Video in the Philippines

Jul 2023

Sales of LCD TVs are declining in retail volume terms in 2023 as consumers are now spending more time outdoors again with COVID-19 restrictions having been fully lifted. Most purchases are coming from consumers looking to upgrade to larger LCD TVs or…

USD 990
Country Report

Home Video in the Netherlands

Jul 2023

Home video volume sales are expected to decline overall in 2023 as consumers remain cautious about making large purchases in an uncertain economic environment. Sales of televisions, which drive growth in this category, are set to see decline in…

USD 990
Country Report

Home Video in the Czech Republic

Jul 2023

The majority of TVs sold in Czech households have been replaced in recent years partly due to compliance with the new broadcast standard DVB-T2. With the wider offer of video-on-demand services, content in high definition, and the more frequent use…

USD 990
Country Report

Home Video in Thailand

Jul 2023

Home video overall posted modest volume growth in 2023, driven primarily by the ascent of OLED TVs, although LCD TVs also saw a positive performance. Video players, meanwhile, continued to suffer from diminished demand as streaming services won over…

USD 990
Country Report

Home Video in Taiwan

Aug 2023

Retail volume sales of home video, which is dominated by LCD TVs, saw a decline in 2023, in contrast to the modest growth seen in the previous year. Households were reluctant to spend their hard-earned money on higher-priced consumer electronics, as…

USD 990
Country Report

Home Video in Sweden

Aug 2023

It has been a mixed few years for sales of televisions in Sweden. There was a huge spike in sales of LCD and OLED TVs in 2020 following the outbreak of COVID-19 as consumers went into self-enforced isolation. This home seclusion encouraged many…

USD 990
Country Report

Home Video in Spain

Jul 2023

After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more…

USD 990
Country Report

Home Video in South Korea

Jul 2023

After two years of strong retail volume growth in 2020 and 2021 in a pandemic-fuelled surge, sales of televisions declined in 2022, and this is set to continue in 2023, as consumer demand was brought forward and demand is now waning as replacements…

USD 990
Country Report

Home Video in South Africa

Aug 2023

Consumer demands continued to evolve in 2023, alongside the emergence of new technologies. One notable trend within home video was a growing demand for multifunctional smart TVs, which gave consumers the opportunity to stream their favourite shows…

USD 990
Country Report

Home Video in Singapore

Jul 2023

Retail volume and value sales of home video (comprising solely of televisions following the exit of video players in 2021 due to a greater switch to digital streaming services) recorded single-digit declines in 2022, as the category continued to…

USD 990
Country Report

Home Video in Saudi Arabia

Jul 2023

Players appear to be focussing on OLED TVs, with a number of launches from well-known names in the Kingdom of Saudi Arabia, including from brands Samsung, LG, and Haier. Samsung (represented by United Matbouli Group in the KSA) is the leading brand…

USD 990
Country Report

Home Video in Romania

Aug 2023

Sales of home video declined in 2022 in retail volume terms with this trend continuing into 2023. This is mostly due to increasing pressure on consumers’ disposable income with Romania experiencing elevated rates of inflation which has led to a sharp…

USD 990
Country Report

Home Video in Portugal

Aug 2023

Retail volume sales of home video, which is made up entirely of televisions, suffered a further decline in 2023. Demand was restricted by the maturity of the market, alongside consumers’ shrinking budgets, as they continued to be affected by high…

USD 990
Country Report

Home Video in Poland

Jul 2023

The market for LCD TVs has become saturated in recent years with many consumers already owning at least one. In Poland it is common for households to have more than one television, especially among consumers with a lower socioeconomic status.…

USD 990
Country Report

Home Video in Norway

Aug 2023

Home video is experiencing a more positive performance than many of its consumer electronics counterparts in 2023, with small volume sales. This growth, however, represents a stabilisation in volume levels following the sales spike during the height…

USD 990
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