Home Video

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Country Report

Home Video in Japan

Jul 2023

There was huge demand for televisions in the country little more than a decade ago. During the period 2009-2011, two drivers pushed up sales of televisions significantly. One was the shift of broadcasting from analogue to digital in July 2011. The…

USD 990
Country Report

Home Video in Austria

Jul 2023

Following a spike in 2020, when the exigencies of the Coronavirus (COVID-19) pandemic forced consumers to focus on home entertainment, retail volume sales of televisions have continued to fall sharply. The market size of televisions fell below the…

USD 990
Country Report

Home Video in Brazil

Jul 2023

Home video in Brazil has been badly affected by global price increases, especially considering high inflation in Brazil, which contributed to the decline of the category in 2022 (and also expected in 2023) even as it experienced a temporary sales…

USD 990
Country Report

Home Video in Chile

Jul 2023

Home video experienced strong retail volume growth during the pandemic in 2021, when consumers had the opportunity to increase their discretionary expenditure, given the withdrawal from pension funds and direct government help. However, with most…

USD 990
Country Report

Home Video in Colombia

Jul 2023

Retail volume sales of home video declined in 2023, as local consumers faced significant constraints on household spending in the wake of rising inflation and low economic growth. Additionally, in the 12 months from March 2022 to March 2023, the…

USD 990
Country Report

Home Video in Egypt

Jul 2023

LCD’s made a solid recovery in 2023 after a somewhat difficult performance in the previous year. There has been a sharp increase in the share of LCD TVs with built-in receivers, which now account for almost 50% of retail volume sales in 2023. A…

USD 990
Country Report

Home Video in France

Jul 2023

Home video is suffering from the cross-category trends which are resulting in declining sales. Firstly, there is an organic slump in sales following the boom seen during the pandemic years, when consumers were upgrading their home entertainment…

USD 990
Country Report

Home Video in Hungary

Jul 2023

Televisions recorded slight volume growth in 2023, with OLED TVs seeing strong double-digit growth as consumers looked to upgrade their older televisions with screens offering high picture and sound quality, which are light and have more…

USD 990
Country Report

Home Video in Italy

Jul 2023

In recent years, there has been a growing focus on the importance of the quality and duration of sleep for people’s health and wellbeing, which has been reflected in popular books and the mainstream media. Research has included studies that have…

USD 990
Country Report

Home Video in Malaysia

Jul 2023

Retail constant value sales (2023 prices) of home video products, which consist primarily of televisions, continued to decline in 2023. Growth was restricted by inflationary pressures, which caused some consumers to postpone large, discretionary…

USD 990
Country Report

Home Video in Nigeria

Jul 2023

Home video is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. In particular, currency devaluation has made…

USD 990
Country Report

Home Video in Spain

Jul 2023

After a brief resurgence in 2020 in response to the pandemic restrictions, home video experienced a decline in sales during 2021 and 2022, with this pattern continuing into 2023. Despite local consumers being heavily price oriented, premium and more…

USD 990
Country Report

Home Video in the Philippines

Jul 2023

Sales of LCD TVs are declining in retail volume terms in 2023 as consumers are now spending more time outdoors again with COVID-19 restrictions having been fully lifted. Most purchases are coming from consumers looking to upgrade to larger LCD TVs or…

USD 990
Country Report

Home Video in the United Arab Emirates

Jul 2023

The average unit price of home video in the United Arab Emirates, comprising LCD TVs and OLED TVs, continues on its upward trajectory as global inflation persists. Players are investing in innovation to enhance the value of their products, catering…

USD 990
Country Report

Home Video in the United Kingdom

Jul 2023

After a surge in demand in 2020 as a result of the pandemic and subsequent lockdowns, retail volume sales of televisions have been declining. However, the rate of decline in 2023 is much lower compared to the previous two years. One of the more…

USD 990
Country Report

Home Video in the US

Jul 2023

Recent years have seen a significant shift in demand for televisions in the US as the category’s leading players have increasingly embraced the emerging category of OLED TVs. This has accompanied an increase in the production of the technology…

USD 990
Country Report

Home Video in Turkey

Jul 2023

In 2023, home video is seeing a marginal decline in volume sales due mainly to the negative trend seen in LCD TVs. As a result of the adverse economic conditions in the country, people are delaying their purchasing decisions for a new TV at home,…

USD 990
Country Report

Home Video in Vietnam

Jul 2023

Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand,…

USD 990
Country Report

Home Video in Greece

Jul 2023

Home video is expected to register minimal volume decline in 2023. Several factors are expected to cause the negative performance. Continuing inflation is resulting in lowering purchasing power. Also, there was a surge in sales of big-ticket items…

USD 990
Country Report

Home Video in Indonesia

Jul 2023

In 2023 televisions in Indonesia is witnessing positive retail volume growth, largely attributed to the increasing prevalence of advanced technology in newly-launched products. This technological progression has also led to an uptick in the…

USD 990
Country Report

Home Video in Morocco

Jul 2023

In spite of economic uncertainty, televisions is expected to register healthy volume growth and current value growth in 2023, as Moroccans look to upgrade their televisions. The average screen size of televisions sold is increasing as household…

USD 990
Country Report

Home Video in Poland

Jul 2023

The market for LCD TVs has become saturated in recent years with many consumers already owning at least one. In Poland it is common for households to have more than one television, especially among consumers with a lower socioeconomic status.…

USD 990
Country Report

Home Video in Singapore

Jul 2023

Retail volume and value sales of home video (comprising solely of televisions following the exit of video players in 2021 due to a greater switch to digital streaming services) recorded single-digit declines in 2022, as the category continued to…

USD 990
Country Report

Home Video in Thailand

Jul 2023

Home video overall posted modest volume growth in 2023, driven primarily by the ascent of OLED TVs, although LCD TVs also saw a positive performance. Video players, meanwhile, continued to suffer from diminished demand as streaming services won over…

USD 990
Country Report

Home Video in the Czech Republic

Jul 2023

The majority of TVs sold in Czech households have been replaced in recent years partly due to compliance with the new broadcast standard DVB-T2. With the wider offer of video-on-demand services, content in high definition, and the more frequent use…

USD 990
Country Report

Home Video in South Korea

Jul 2023

After two years of strong retail volume growth in 2020 and 2021 in a pandemic-fuelled surge, sales of televisions declined in 2022, and this is set to continue in 2023, as consumer demand was brought forward and demand is now waning as replacements…

USD 990
Country Report

Home Video in Argentina

Jul 2023

Televisions continued to account for virtually all sales in home video in Argentina in 2023. The very positive volume growth that was recorded in televisions in 2022 continued into 2023; however, by the middle of the year, the category was…

USD 990
Country Report

Home Video in Canada

Jul 2023

Retail volume sales of televisions saw an uptick in 2023 as consumers started to replace their older models. With the rate of inflation having eased from its peak in the summer of 2022, Canadians gradually returned to spending money on discretionary…

USD 990
Country Report

Home Video in Israel

Jul 2023

While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many…

USD 990
Country Report

Home Video in Mexico

Jul 2023

Overall, retail volume sales of home video are set to continue to decrease strongly over 2023. However, there remains a sharp divergence between the performance of televisions and video players. The strong growth in demand for OLED TVs is offset by…

USD 990
Country Report

Home Video in Saudi Arabia

Jul 2023

Players appear to be focussing on OLED TVs, with a number of launches from well-known names in the Kingdom of Saudi Arabia, including from brands Samsung, LG, and Haier. Samsung (represented by United Matbouli Group in the KSA) is the leading brand…

USD 990
Country Report

Home Video in the Netherlands

Jul 2023

Home video volume sales are expected to decline overall in 2023 as consumers remain cautious about making large purchases in an uncertain economic environment. Sales of televisions, which drive growth in this category, are set to see decline in…

USD 990
Country Report

Home Video in Portugal

Aug 2023

Retail volume sales of home video, which is made up entirely of televisions, suffered a further decline in 2023. Demand was restricted by the maturity of the market, alongside consumers’ shrinking budgets, as they continued to be affected by high…

USD 990
Country Report

Home Video in Australia

Aug 2023

Sales of televisions saw robust growth during 2020 and 2021 as lockdowns and home seclusion encouraged many consumers to invest in new or replacement units. This was inevitably followed by a drop in sales in 2022 as restrictions were lifted and…

USD 990
Country Report

Home Video in China

Aug 2023

In 2023, the LCD TV market in China is poised to experience a decline in both sales value and volume. The demand for LCD TVs has exhibited a softening trend, with consumers expressing diminished intentions to make new purchases of LCD TVs. This shift…

USD 990
Country Report

Home Video in Denmark

Aug 2023

Home video is one category in consumer electronics which is seeing positive volume growth in 2023, following the deep, negative double-digit slumps seen in sales over the past two years. This is attributed to a normalisation of sales patterns…

USD 990
Country Report

Home Video in South Africa

Aug 2023

Consumer demands continued to evolve in 2023, alongside the emergence of new technologies. One notable trend within home video was a growing demand for multifunctional smart TVs, which gave consumers the opportunity to stream their favourite shows…

USD 990
Country Report

Home Video in Sweden

Aug 2023

It has been a mixed few years for sales of televisions in Sweden. There was a huge spike in sales of LCD and OLED TVs in 2020 following the outbreak of COVID-19 as consumers went into self-enforced isolation. This home seclusion encouraged many…

USD 990
Country Report

Home Video in Norway

Aug 2023

Home video is experiencing a more positive performance than many of its consumer electronics counterparts in 2023, with small volume sales. This growth, however, represents a stabilisation in volume levels following the sales spike during the height…

USD 990
Country Report

Home Video in Romania

Aug 2023

Sales of home video declined in 2022 in retail volume terms with this trend continuing into 2023. This is mostly due to increasing pressure on consumers’ disposable income with Romania experiencing elevated rates of inflation which has led to a sharp…

USD 990
Country Report

Home Video in Taiwan

Aug 2023

Retail volume sales of home video, which is dominated by LCD TVs, saw a decline in 2023, in contrast to the modest growth seen in the previous year. Households were reluctant to spend their hard-earned money on higher-priced consumer electronics, as…

USD 990
Country Report

Home Video in Hong Kong, China

Aug 2023

Televisions is the star category of home video, seeing small positive volume sales which elevate the performance of the category as a whole. This comes midst market saturation and consumers’ preference for substitute products – such as monitors used…

USD 990
Country Report

Home Video in Germany

Oct 2023

Home video is set to show negative developments in both volume and current value terms across almost all product categories in 2023. Sales of LCD TVs, which includes LED and QLED devices, are expected to experience volume and value declines in this…

USD 990
Country Report

Home Video in India

Oct 2023

In 2023, the home video category in India continues to grow in retail volume and current value terms, mainly due to the rising adoption of internet-enabled smart TVs. Factors such as increased affordability, rising internet penetration, the rollout…

USD 990
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