Despite rising living costs, consumers are still committed to sustainability, and are seeking corporate action on this. While businesses are launching eco-friendly products, premium pricing remains a challenge. Pressure is rising for climate action,…
In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Although consumers are increasingly…
The US Supreme Court's Affirmative Action ruling impacts corporate Diversity and Inclusion initiatives, yet the consumer demand for inclusive products and services remains robust, fuelled by the trends towards individuality and fairness-seeking. This…
Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration into consumers' holistic…
This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after…