As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during 2020 in response to the Coronavirus (COVID-19) pandemic, while also looks ahead to predict…
Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are…
To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…
A megatrend framework enables us to better identify new emerging consumer driven trends, while also monitoring the more established long-term megatrends shaping the world. This report introduces Euromonitor International’s redefined megatrend…
Increasing attention to consumer values results in the empowerment of everyone. Race, ethnicity, gender, age, physical abilities, culture and religion, financial position are check points for creating universal design. Consumers value…