Mobile Phones

Faced with high inflation, caused in large part by rising energy costs, manufacturers are trying to find ways to avoid increasing prices, as consumers are becoming increasingly cautious regarding their spending. This reports looks at how…

2023 saw a continuation of the negative volume growth that was registered in mobile phones in Argentina in 2022. However, sales declines were more moderate during 2023 and this negative growth trend can be seen at least partially as a reaction to the…

Sales of smartphones have seen a small decline in retail volume terms in 2023 with this being driven in part by category maturity but also the economic pressures facing the country. High inflation, an increase in the cost of living and rising…

The downward trend in mobile phones, following a brief increase in retail volume sales of smartphones during the Coronavirus (COVID-19) pandemic in 2020, is set to continue over 2023. The replacement cycle in smartphones seems to have finally peaked,…

The global economic crisis and its ripple effects in Brazil led to decreases in both retail volume and current value terms for mobile phones in 2022, and this is set to continue in 2023. As consumers have tightened their belts and prioritised their…

Retail volume sales of smartphones saw a marginal decline in 2023, although this represented an improvement over the previous year. In 2022, the high rate of inflation had negative impact on discretionary spending, and this trend continued into the…

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million…

Smartphones continues to see a decline volume sales in Columbia in 2023, in tandem with the pressure on consumer purchasing power. The strong devaluation of the Colombian peso against the dollar has made these products more expensive, and this is…

Mobile phones remains in a volume decline in 2023, albeit less severe than seen in 2022. The slow sales are attributed to models’ longer lifecycles meaning elongated periods of time between replacements, in addition to the weak economic climate…

Smartphones witnessed further volume decline in 2023, although the drop was far less severe than the dramatic downturn seen in 2022. The average unit price of smartphones more than doubled during 2022, with a further 25% increase expected during…

Mobile phones is one of the best performing categories (after wearable electronics and headphones) in consumer electronics in France in 2023, albeit still showing volume declines due to inflationary pressures reducing consumers’ spending power. That…

In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to…

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

Mobile phone sales remain in a slump, due to ongoing supply chain issues following on from the event of the pandemic. Indeed, a decline in shipping supply is noted for the local territory, which is attributed to the local market being slow to adapt…

Significant price rises and a high penetration rate in Hungary resulted in volume decline in smartphones in 2023. Fewer consumers were able to replace their smartphone and chose to postpone their purchases until prices were more stable, or they…

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

Despite stubbornly high inflation and a slowdown in the Israeli economy, smartphones is poised to record a modestly improved performance in volume sales terms in 2023. The category has been somewhat insulated from more cautious attitudes to spending…

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this…

Mobile phones continued to account for the highest proportion of retail value sales of consumer electronics in 2023. Smartphones are playing an increasingly important role in the daily lives of local consumers, thanks to the shift towards a cashless…

Retail volume sales of mobile phones are expected to grow over 2023, albeit due solely to smartphones. Before the onset of the Coronavirus (COVID-19) pandemic, the rate of growth in retail volume sales of smartphones had been slowing, in spite of the…

The 2022 finance law in Morocco introduced an internal consumption tax on smartphones and new “green” taxes, which is expected to raise the cost of electronic devices and household appliances. Analysts predict that the ongoing war in Ukraine and chip…

Overall mobile phones are expected to register volume decline in 2023. Continuing elevated inflation and also a significant devaluation of the naira leads to a significant fall in consumer purchasing power. In particular, currency devaluation has…

Due to the ubiquitous nature of smartphones, one might expect that sales would be more robust, however, volume is in a marginal decline in 2023. This is attributed to the elongated product lifecycles, both due to models being of better quality, and…

Smartphones witnessed volume decline in 2023, which is partly due to high market saturation, but also due to the fact that there has not been any significant innovation recently to attract consumers. Consumers are consequently satisfied with their…

Retail sales of mobile phones in Portugal declined in volume terms in 2023, albeit at a slower rate than the previous year. Demand remained constrained by low levels of purchasing power, as home-owners continued to grapple with stagnating incomes and…

For the second year in a row, sales of smartphones are declining in retail volume terms in 2023. This is partly due to the fact that the category is reaching maturity. In the current economic context, Romanians are postponing large, non-essential…

Smartphone sales in Saudi Arabia have been facing a dip in the post-pandemic landscape, after the boost to electronics sales seen during the era of COVID-19. The top brands in the country, namely Samsung (from United Matbouli Group in KSA) which is…

2020 saw shipments of smartphones decline globally, which were also felt in Singapore. In addition, inflation and macro concerns also played roles as consumers looked to reduce their expenditure wherever possible, including postponing upgrades on…

During the review period, there was a clear trend towards smartphones with larger screen sizes in South Africa. This was driven mainly by technological advancements which allowed consumers to perform multiple functions, which until relatively…

Retail volume sales of smartphones declined in 2022, and this is set to continue in 2023. In 2021, sales of smartphones saw a dynamic volume increase, partly due to a rebound from the 2020 fall in sales, when COVID-19 disrupted the production and…

In line with the rest of the world, mobile phones experienced a decline in sales in retail volume terms in 2022 with this pattern continuing into 2023. This follows a very negative December campaign during 2022, which is normally one of the most…

Sales of smartphones continue to decline in retail volume terms in 2023 with several factors weighing on demand. Firstly, this stagnation reflects the increasing maturity of the category with very few consumers still without a mobile phone, unless by…

Retail volume sales of mobile phones continued to decline in 2023. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll on consumer confidence.…

Retail volume sales of mobile phones saw modest growth in 2023, driven by smartphones, in contrast to the sharp seen in the previous year. The latter was due a worldwide shortage of semiconductor chips, which began prior to the pandemic and which had…

Smartphones volume sales are declining for a second consecutive year in 2023. Supply side issues were problematic in 2022, with the global microchip shortage and rising overall production costs pushing up prices. In 2023, the volume decline is being…

Mobile phones to see decline in volume sales again in 2023

Mobile phones has seen a return to growth in retail volume terms in 2023 with sales of smartphones seeing a slight recovery in 2023 after a significant sales decline in 2021 and 2022. The pandemic had a significant negative impact on consumer…

The average unit price of smartphones in the United Arab Emirates continues to increase in 2023. This can be attributed to multiple factors, including ongoing inflation and the premiumisation trend driven by leading players in the local market. For…

Retail volume sales of mobile phones continue to decline in 2023, although the fall in demand for smartphones is much lower in the first half of the year compared to 2022’s double-digit drop. The main factors behind the decline are ongoing…

2023 saw volume sales of mobile phones continue to decline, marking a continuation of the downwards trend that has been seen in the category for many years. Apple remains the category’s leading player, with each new release of the new generation of…

In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of…

Smartphones recorded a significant drop in demand in 2022 after peaking in 2020/2021 due to the switch to online working and studying. This steep decline was despite brands and retailers offering deep discount programmes. Mid-priced models saw…