Alongside a rise in health consciousness amongst Chinese consumers, there has been an increased emphasis on the health properties of various foods, including factors such as nutritional composition, organic certification and other potential benefits to wellbeing. In particular, consumers in high-tier cities are showing a greater interest in Western cuisine, including dishes such as salads, quinoa bowls, and steaks, and this is expected to drive further growth in butter consumption.
In China's fiercely competitive high-end bakery sector, consumer preferences and market trends are continuously evolving. High-end bakeries need to constantly innovate and create products that align with consumers' tastes and demands, while also preserving and improving on their classic offerings.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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