With the economic crisis expected to slow in the forthcoming period and purchasing power rising, there will be a return to health and wellness priorities in the forthcoming years. Consumption of organic and lactose-free products are expected to increase in butter and spreads.
There will be growing competition in plant-based spreads, with the leading brand Naturli’ from Orkla Group expected to be challenged by heavyweight players in the category, such as Arla Foods Amba. Arla launched its first completely plant-based spread Bregott in 2023, which had previously contained a butter-blend, but is now made from coconut, rapeseed and shea oils.
Competition in grocery retailing is expected to intensify in the forecast period, as players remain challenged by economic problems. Higher energy prices may put a further squeeze on smaller retailers, but larger players are also not immune to the competitive and economic challenges that exist in Denmark.
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Understand the latest market trends and future growth opportunities for the Butter and Spreads industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Butter and Spreads industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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