Health and wellness trends will continue to moderate retail volume growth in butter and spreads over the forecast period, as consumers look for healthier alternatives. Shoppers are paying increasing attention to specific types of fats, opting for healthier options such as olive oil, which is widely used in Mediterranean cuisine.
With companies remaining under pressure due to high production costs, they will be forced to redefine their strategies in order to prevent a decline in their profit margins. One strategy that is expected to be adopted is reducing the product’s weight while keeping the price consistent, a practice known as shrinkification.
Volume sales of butter and spreads are expected to show a stronger performance within foodservice, although the rate of growth will decelerate as the forecast period progresses. Although a further decline in inflation is expected, consumers will remain cautious when it comes to their spending and will eat out less often than they did before the pandemic.
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Butter and Spreads
This is the aggregation of butter, cooking fats and margarine and spreads.
See All of Our DefinitionsThis report originates from Passport, our Butter and Spreads research and analysis database.
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