There will be minimal constant value growth over the forecast period, particularly as long as inflation remains high. There will also continue to be a degree of trading down, until inflation comes under control.
Local companies will continue to have a small foothold in mass beauty and personal care, as they do not have the resources to compete with the major multinationals in terms of production capacity and marketing budget, for instances. In addition, local companies are inclined to be present within products that require less know-how, such as bath and shower.
Sustainability will remain a key topic in overall beauty and personal care and it is therefore also expected to influence new product development within mass beauty and personal care over the forecast period. Manufacturers are likely to introduce new and more innovative packaging formats, with this trend already taking hold at the end of the review period.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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