In 2022, mass beauty and personal care accounted for the majority of share in beauty and personal care. However, at constant 2022 prices, value sales in mass beauty and personal care are forecast to grow at a much slower rate between 2022 and 2027 when compared with premium beauty and personal care.
In contrast to premium brands, mass brands have been slow to incorporate sustainability in the product life cycle. The key reason is the inability of such brands to absorb high costs or leverage price rises, as they cater to a price-sensitive market.
According to Euromonitor’s Economies and Consumers data, the UK inflation rate peaked in 2022, and is expected to see a decrease but remain high in 2023. Many players in mass beauty and personal care recorded sales growth at the end of 2022, when inflation peaked.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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