Morocco does not have a cultural tradition of keeping pets. Pet ownership is growing, however, particularly among the younger generations and among middle- and upper-income households.
Other pet food is expected to see limited growth over the forecast period, thanks to the lack of awareness among other pet owners of the importance and health benefits of prepared food for their pets. There is a distinct lack of advertising and promotional support for such products.
Bird food will continue to dominate sales of other pet food in both value and volume terms over the forecast period. This can be explained by the fact that bird food is reasonably priced and generally affordable to consumers.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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