Over the forecast period, sales of smokeless tobacco, e-vapour products and heated tobacco are expected to increase further, driven mainly by the very positive performance of heated tobacco products, in which more innovations and premiumisation are expected, notably through new brands and brand extensions by the leading players. Greater adoption of heated tobacco products is expected amongst cigarette smokers, as they perceive them to be safer than cigarettes, which will continue to boost the category’s performance.
In October 2022, the Swiss federal council announced proposals to amend the Tobacco Tax Act in order to introduce a new tax on e-vapour products, to be voted by the parliament. The proposed tax rate for reusable e-cigarettes is CHF0.
Integrating CBD into e-liquids is expected to become more common in e-vapour products. Hemp flavours may also increasingly be used in other categories.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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