Sugar confectionery is expected to post a gradually decelerating rate of growth in volume terms during the forecast period, due to continued inflationary pressures, which will place pressure on consumers’ disposable incomes. From a manufacturer point of view, local companies are expected to be better prepared to weather these economic challenges, thanks to their offer of economically-priced products, as well as their strong distribution amongst small local grocers which account for the bulk of impulse snacks.
Adult consumers are increasingly looking for products combining indulgence with healthier ingredients. As a result, it is possible they will trade up to healthier variants of chocolate confectionery, such as dark chocolate, which as well as being perceived as an indulgent product, is reputed to be a source of antioxidants and minerals, as well as generally containing less sugar than milk chocolate or sugarised sugar confectionery.
Medicated confectionery is expected to record the fastest growth in volume terms, as these products target young adults who shop more often at kiosks and small local grocers where they are more likely to make unplanned purchases. Both adult and elderly consumers often consume medicated confectionery for its functional claims, including the easing of sore throats.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!