The forecast period is expected to bring uncertainties regarding the economy's evolution. Nevertheless, the prospects are good as inflation is set to ease, and a recovery of purchasing power will be seen.
The top position of private label will benefit from the ongoing expansion of modern retailing in the country, from large to medium and small cities. Premium brands will continue to target consumers with higher incomes in large cities.
Over the forecast period, it is expected that the level of sophistication in sugar confectionery will continue to reduce, with many manufacturers targeting children with their products. This is especially true in the largest category, pastilles, gums, jellies and chews.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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