During the forecast period, volume sales of wearable electronics are expected to be boosted by the social media marketing strategies of well-known brands, both through their own campaigns and via partnerships with well-known influencers. Platforms such as TikTok are already being used to boost the popularity of certain brands, especially in the form of product reviews and comparisons.
Since the COVID-19 crisis, many consumers have been on a mission to boost their health and wellbeing to ensure that they are not vulnerable any future pandemics that may come their way. One way in which they are looking to achieve this is through the use of wearable electronics, which allow them to track metrics such as blood pressure, steps taken, heart rate and many other indicators.
Devices that make use of technology, such as the internet of things (IOT), are expected to increase in popularity in South Africa over the forecast period. Such products are expected to boost demand for wearable electronics, as these are currently being used for the remote operation of smart devices such as televisions, laptops, fridges, and many other products via consumers’ smartphones.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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