Apparel, Clothing and Footwear

The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a…

Womenswear in Nigeria recorded a strong decline in volume sales in 2023 due to the challenging economic conditions in the country, with value growth being largely due to significant price increases. High inflation limited consumer spending power…

In response to Morocco's hot climate, loose trousers, loose tops, and dresses have surged in popularity. Dresses, especially, have seen significant growth as they cater to both conservative and less conservative women. This trend aligns with a…

Womenswear witnessed a decrease in volume sales in 2023, with retailers hit hard in the first quarter of 2023 as prices soared. The devaluation of the Egyptian pound in December 2022 led to a sharp slowdown in the economy, as input costs skyrocketed.…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

Since the pandemic, many consumers have adopted healthy lifestyles that include regular workouts or walks. This in turn has fuelled demand for sportswear, with sales remaining buoyant in 2023. While increasingly busy consumers may have less time to…

Demand for sportswear was negatively impacted by the weak economy in 2023, which was caused by high inflation which weakened consumer spending power as the cost of living rose. Although the category registered healthy growth in current value terms in…