Apparel, Clothing and Footwear

The overall landscape of apparel accessories in Morocco experienced a moderate decline in 2023, largely attributed to the sharp decrease in face mask sales. The return to pre-pandemic routines, marked by the complete lifting of restrictions in 2022,…

The end of the review period witnessed an unprecedented surge in commodity prices, exacerbated by the Russian invasion of Ukraine. This surge, coupled with the national economy grappling with a slowdown due to drought and inflation, resulted in…

Decreasing birth rates, largely influenced by post-pandemic economic repercussions, led to a weakened market for baby and toddler wear. The postponement of childbearing due to economic uncertainty, reduced marriages, and increased celibacy, driven by…

The surge in sports participation among various age groups and genders in Morocco has notably impacted footwear sales in 2023. With an increased focus on health and wellness, evidenced by the rise in gyms, walking tracks, and outdoor fitness…

Hosiery purchases in Morocco continue to reflect low brand loyalty, primarily occurring as incidental buys during other shopping trips. The prevailing difficult economic conditions have severely constrained consumer finances, prompting a…