After seeing retail volume decline in 2020, health and wellness as a whole has seen a much better year in 2021 than in 2020, and BFY beverages has also returned to growth, offsetting much of the 2020 fall in sales. Although in Brazil the COVID-19 indicators worsened during 2021, what transpired was the co-living of Brazilians with COVID-19 and the steady reopening of out-of-home venues such as bars, cafés, restaurants, cinemas and shopping centres, and the return of parties and other gatherings.
BFY reduced sugar beverages have always struggled in Brazil, for several reasons, the most significant of which is the fact that the flavour profile, especially that associated with artificial sweeteners, does not appeal to Brazilian consumers, who complain about the aftertaste. The light at the end of the tunnel may come in the form of new Coca-Cola Zero Sugar, a relatively new product in the market, which still needs a full year to understand its performance, but which has so been regarded as a breath of fresh air by consumers, who enjoy the taste.
COVID-19 created an ongoing storm in the Brazilian economy. Although the impact was low during the first year of the pandemic, the same cannot be said for 2021, when the macroeconomic and societal impacts of COVID-19 were felt in full.
BFY beverages is set to maintain solid retail volume growth and stronger retail current value growth over the forecast period. Health and wellness products, including BFY beverages, will need to ask themselves what else they can develop to gain prominence in the lives of Brazilian consumers.
The good acceptance of Coca-Cola Zero Sugar in Brazil shows that the future is the alignment of flavour and health. Brazilian consumers are historically linked to high sugar consumption due to the cultural development of the country and the continuing importance of cane sugar.
In October 2020, Brazil approved new labelling legislation which will change how nutritional labels work and are positioned, with the standard measure becoming 100g or 100ml, as well as introducing an alert on the front label if the product is high in sugar and/or sodium. This is already forcing companies to create new formulae and use different ingredients to prevent a negative impact on their sales, which would be likely to be felt starting in 2022 and 2023, when the new legislation will be brought into force.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Better For You Beverages industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Better For You Beverages industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Better For You Beverages
Products where the amount of a substance considered to be less healthy (eg fat, sugar, salt, carbohydrates) has been actively reduced during production. To qualify for inclusion in this category, the “less healthy” element of the foodstuff needs to have been actively removed or substituted during the processing. This should also form a key part of the positioning/marketing of the product. Products which are naturally fat/sugar/carbohydrate -free are not included as nothing out of the ordinary has been done during their production to make them “better for you”. “No added sugar” claims are excluded too. Products most likely to be included here will be those which are low-fat/low-sugar versions of standard products (eg reduced fat mayonnaise, reduced fat cheese, reduced fat milk, reduced sugar confectionery, etc). For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Better For You Beverages research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!