After a difficult 2017 due to El Niño phenomenon and the beginning of political instability, 2018 did not bring the recovery that was expected. The weather, with a colder summer and stronger winter, did not help push higher volume sales for the largest category of BFY reduced sugar beverages, which usually depends on warm summer temperatures.
Government efforts to fight obesity and avoid its expansion in the country led to two key events in 2018. First, the increase of the Selective Consumption Tax, which taxes industries or products that have negative impacts on the country, such as tobacco or alcoholic drinks.
Ajeper retained its leadership from 2017 after taking overtaking CBC Peruana SAC. Ajeper continued to gain value share within the category due to the strength of its leading brand Free Tea Light.
After taking over the distribution of Sprite Zero for The Coca-Cola Co from Corp Lindley SA in 2017, Arca Continental Lindley retained its third ranking in 2018, with low value share. The global player’s other brands, namely Inca Kola Light and Coca-Cola Zero Sugar ,were no longer available in Peru under better for you beverages after previously holding high share for The Coca-Cola Co.
As a consequence of the discussion surrounding the labelling law, companies invested in reformulating their products to avoid having octagons printed on packaging displaying messages such as “high in sugar”. This turned out to be even more important as it helped some of them to avoid being impacted or reduce the impact of the increase in the Selective Consumption Tax, which was unexpected for the industry.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in Peru with research from Euromonitor's team of in-country analysts.
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The Better For You Beverages in Peru market research report includes:
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