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Better for you beverages continue to benefit from the growing health consciousness among Spaniards and the war on sugar taking place in the packaged food industry, public institutions and medical community. In this environment, consumers were moving away from beverages with high sugar content and towards products with a natural presence of sugar, such as 100% juice or better for you beverages.
After almost seven years of economic recession, the foodservice channel was growing once again towards the end of the review period, benefiting from the return of Spaniards to bars and a rise in the number of tourists visiting the country. The recovery of the foodservice channel contributed to the performance of better for you beverages, which were increasingly becoming the first option for consumers when ordering soft drinks in bars and restaurants.
Cía Servicios de Bebidas Refrescantes led better for you beverages in Spain in 2017. The consolidated position of the company in BFY reduced sugar beverages, with key brands such as Coca-Cola Light, Coca-Cola Zero and Fanta Zero, explained the strong position of the international manufacturer.
Rising health awareness among Spaniards has resulted in many consumers shifting away from products with high sugar content, a fact that has had a detrimental effect on sales of carbonates, juice, nectars and juice drinks. In this context, beverage manufacturers have invested a great amount of resources in product reformulation, which is in order to develop healthier varieties and in an attempt to reverse negative trends within the category.
One of the most important developments in 2017 came from Green Cola Co in mid-2017. The local subsidiary of the Greek manufacturer released Green Cola, a BFY cola carbonate product with high-intensity sweetener stevia and elaborated with natural caffeine extracted from green coffee beans and with natural aromas.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in Spain with research from Euromonitor's team of in-country analysts.
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The Better For You Beverages in Spain market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.