The concept of reducing sugar intake is continuously promoted and propagated by the government, the media and health institutions. Local consumers as a result are becoming more sophisticated about the potential harm of long-term sugar intake.
The implementation of sugar tax in the UK generated much discussion in Taiwan, and the government took action to address the sugar issue. The Food and Drug Administration amended the "Health Food Inspection Registration Review Principles" to specify that the refined sugar content of healthy foods could not exceed 25g.
With a growing number of tea shops in the country, active new product development is key to maintaining consumer interest. Introducing new flavours does not generate significant consumer attention, therefore companies looked to reduced-sugar and sugar-free products – all major players focused on reduced sugar RTD tea.
Carbonates are considered likely to fail due to their lack of benefits, being purely indulgence products. While it is difficult to inherently change the products’ sugary nature, companies sought to use the concept of “light”, meaning to relieve pressures and burdens, and “less is more”.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in Taiwan with research from Euromonitor's team of in-country analysts.
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