Executive Summary

Apr 2019
PROSPECTS
Trend towards reduced sugar varieties

The concept of reducing sugar intake is continuously promoted and propagated by the government, the media and health institutions. Local consumers as a result are becoming more sophisticated about the potential harm of long-term sugar intake.

Labelling requirement helps consumers identify BFY products

The implementation of sugar tax in the UK generated much discussion in Taiwan, and the government took action to address the sugar issue. The Food and Drug Administration amended the "Health Food Inspection Registration Review Principles" to specify that the refined sugar content of healthy foods could not exceed 25g.

COMPETITIVE LANDSCAPE
Explicit change helps win back consumers who turned to tea shops

With a growing number of tea shops in the country, active new product development is key to maintaining consumer interest. Introducing new flavours does not generate significant consumer attention, therefore companies looked to reduced-sugar and sugar-free products – all major players focused on reduced sugar RTD tea.

Associating reduced sugar with relieving burden concept revives category

Carbonates are considered likely to fail due to their lack of benefits, being purely indulgence products. While it is difficult to inherently change the products’ sugary nature, companies sought to use the concept of “light”, meaning to relieve pressures and burdens, and “less is more”.

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Better For You Beverages in Taiwan

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Beverages industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Beverages in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Beverages in Taiwan - Category analysis

HEADLINES

PROSPECTS

Trend towards reduced sugar varieties
Labelling requirement helps consumers identify BFY products

COMPETITIVE LANDSCAPE

Explicit change helps win back consumers who turned to tea shops
Associating reduced sugar with relieving burden concept revives category

CATEGORY DATA

Table 1 Sales of BFY Beverages by Category: Value 2013-2018
Table 2 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 5 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Ongoing growth for health and wellness
Focus on rebuilding consumer confidence in food and drink products
Uni-President, Standard Foods and Vitalon remain the leading players in 2018
Modern grocery retailers remains an important channel for health and wellness
Further growth likely for health and wellness over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources