BFY packaged food has been performing well in Poland, especially since the outbreak of COVID-19, as the health and wellness trend is gathering further pace, with more consumers now paying attention to their overall health. This is leading to a growing demand for reduced sugar products, further encouraged by the introduction of the sugar tax in 2021.
The prices of many types of BFY packaged food are similar to standard alternatives, meaning price is not usually a factor when consumers decide whether to choose BFY options. Nevertheless, with COVID-19 creating a great deal of uncertainty and disrupting the supply and distribution chain this put pressure on manufacturers to increase their prices.
BFY packaged food products are available across all retail channels in Poland. For example, both hypermarkets and discounters have started acknowledging the growing demand for a wide range of BFY products.
Over the forecast period, BFY food is expected to perform well, as demand increases alongside shelf space. This will be a direct result of the health and wellness trend which has gathered further pace thanks to the COVID-19 pandemic.
Sugar consumption by children in Poland is the highest in Europe, and while it has been under the spotlight, few tangible steps have been taken to address this issue. While there have been legal steps taken, such as the introduction of the so-called sugar tax, this only covers a small part of the market and does not carry major weight in the packaged food industry.
Large promotional activities in-stores and within popular media are expected to intensify in 2022 and beyond. Hypermarkets, supermarkets, and discounters are currently competing for consumers to look for organic packaged food and there is expected to be larger promotional activities to attract these consumers.
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Understand the latest market trends and future growth opportunities for the Better For You Packaged Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Better For You Packaged Food
Products where the amount of a substance considered to be less healthy (eg fat, sugar, salt, carbohydrates) has been actively reduced during production. To qualify for inclusion in this category, the “less healthy” element of the foodstuff needs to have been actively removed or substituted during the processing. This should also form a key part of the positioning/marketing of the product. Products which are naturally fat/sugar/carbohydrate -free are not included as nothing out of the ordinary has been done during their production to make them “better for you”. “No added sugar” claims are excluded too. Products most likely to be included here will be those which are low-fat/low-sugar versions of standard products (eg reduced fat mayonnaise, reduced fat cheese, reduced fat milk, reduced sugar confectionery, etc). For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Better For You Packaged Food research and analysis database.
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