BFY packaged food saw slower retail value growth in 2018. Inflation in the Czech Republic during 2017 caused a hike in consumer prices, and in 2018 the prices of packaged food grew at a slower rate.
Rising interest in reduced fat sauces, dressings and condiments continued to be visible during 2018: more Czech consumers purchased light and yoghurt mayonnaise, tartare sauces and salad dressings. More households also sought reduced fat chilled processed meat products (eg salami, ham, sausages) in 2018, despite the fact that these wellness variants are more expensive.
Sales of BFY reduced salt food dropped during 2018 as consumption of the only established category, reduced salt soup, declined. The decline in 2018 was caused by a reshuffle of the product offer.
Wrigley sro continued to lead BFY packaged food in 2018 as the company retained the dominant position in sugar-free gum (non-FF). It is followed by local producers of processed meat, Kostelecke uzeniny as, Masokombinát Plzen sro and PMU CZ as, as these companies maintain a significant position in reduced fat chilled processed meat.
Spak Foods sro and Vitana as saw the biggest increases in retail value sales of BFY packaged food during 2018. Spak Foods benefits from rising availability of its Spak Ma Spak yoghurt salad dressing and low-fat Spak Vegan dressings.
Private label continued to gain further share in BFY reduced fat packaged food in 2018 as it maintained a significant position in reduced fat chilled processed meat. The quality of private label improved in reduced fat chilled processed meat during 2016-2018 and the products became very popular among the locals.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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