Executive Summary

Mar 2019
PROSPECTS
Locals pay greater attention to sugar content

BFY packaged food saw slower retail value growth in 2018. Inflation in the Czech Republic during 2017 caused a hike in consumer prices, and in 2018 the prices of packaged food grew at a slower rate.

Reduced fat variants see stronger demand in sauces, dressings and condiments and chilled processed meat, but a poor performance in yoghurt and cream

Rising interest in reduced fat sauces, dressings and condiments continued to be visible during 2018: more Czech consumers purchased light and yoghurt mayonnaise, tartare sauces and salad dressings. More households also sought reduced fat chilled processed meat products (eg salami, ham, sausages) in 2018, despite the fact that these wellness variants are more expensive.

BFY reduced salt food declines during 2018 but presents potential

Sales of BFY reduced salt food dropped during 2018 as consumption of the only established category, reduced salt soup, declined. The decline in 2018 was caused by a reshuffle of the product offer.

COMPETITIVE LANDSCAPE
Wrigley dominates sugar-free gum (non-FF) and local dairies Madeta and Olma are strong in reduced fat dairy

Wrigley sro continued to lead BFY packaged food in 2018 as the company retained the dominant position in sugar-free gum (non-FF). It is followed by local producers of processed meat, Kostelecke uzeniny as, Masokombinát Plzen sro and PMU CZ as, as these companies maintain a significant position in reduced fat chilled processed meat.

Spak Foods and Vitana achieve the strongest gains while Lactalis, Nestlé, Müller and PML show the weakest performances

Spak Foods sro and Vitana as saw the biggest increases in retail value sales of BFY packaged food during 2018. Spak Foods benefits from rising availability of its Spak Ma Spak yoghurt salad dressing and low-fat Spak Vegan dressings.

Private label maintains a good position in BFY reduced fat packaged food

Private label continued to gain further share in BFY reduced fat packaged food in 2018 as it maintained a significant position in reduced fat chilled processed meat. The quality of private label improved in reduced fat chilled processed meat during 2016-2018 and the products became very popular among the locals.

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Better For You Packaged Food in the Czech Republic

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Overview: Discover the latest market trends and uncover sources of future market growth for the Better For You Packaged Food industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Better For You Packaged Food in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Better For You Packaged Food in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Locals pay greater attention to sugar content
Reduced fat variants see stronger demand in sauces, dressings and condiments and chilled processed meat, but a poor performance in yoghurt and cream
BFY reduced salt food declines during 2018 but presents potential

COMPETITIVE LANDSCAPE

Wrigley dominates sugar-free gum (non-FF) and local dairies Madeta and Olma are strong in reduced fat dairy
Spak Foods and Vitana achieve the strongest gains while Lactalis, Nestlé, Müller and PML show the weakest performances
Private label maintains a good position in BFY reduced fat packaged food

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 5 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Health and wellness sees a good performance in 2018
Premiumisation and strengthening purchasing power and consumer health awareness drive health and wellness sales in 2018
Product innovation and marketing help drive growth
Internet retailing grows as consumers increasingly favour online shopping
Positive growth expected for Czech health and wellness over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources