Better For You Packaged Food in the US

January 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Better For You Packaged Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Better For You Packaged Food industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Better For You Packaged Food in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Better For You Packaged Food in USA?
  • What are the key health and wellness concerns driving sales in Better For You Packaged Food?
  • Is Better For You Packaged Food a dynamic niche or mainstream concern in USA?
  • Which are the leading brands in Better For You Packaged Food in USA?
  • How are products distributed in Better For You Packaged Food in USA?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Better For You Packaged Food in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts health and nutrition at the forefront of consumers’ minds
Indulgence plays an important role in diets in 2020
Consumers new to cooking may opt for better for you alternatives

RECOVERY AND OPPORTUNITIES

Turnaround for reduced fat products unlikely to last
COVID-19 set to increase sales via e-commerce
Potential for reduced sugar categories as consumers look to clean up their diet

CATEGORY DATA

Table 1 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 2 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 4 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 5 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 6 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 7 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020 Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 10 Sales of Health and Wellness by Category: Value 2015-2020 Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Better For You Packaged Food

    • Reduced Fat Cakes
    • Reduced Fat Chilled Processed Meat and Seafood
    • Reduced Fat Chocolate Confectionery
      • Reduced Fat Butter and Spreads
      • Reduced Fat Cheese
      • Reduced Fat Condensed Milk
      • Reduced Fat Cream
      • Reduced Fat Dairy Chilled and Shelf Stable Desserts
      • Reduced Fat Flavoured Milk Drinks
      • Reduced Fat Fromage Frais and Quark
      • Reduced Fat Powder Milk
      • Reduced Fat Yoghurt
    • Reduced Fat Frozen Meat, Seafood, Fruit and Vegetables
    • Reduced Fat Ice Cream
    • Reduced Fat Ready Meals
    • Reduced Fat Sauces, Dressings and Condiments
    • Reduced Fat Savoury Snacks Excl Nuts, Seeds and Trail Mixes
    • Reduced Fat Shelf Stable Meat, Seafood, Fruit and Vegetables
    • Reduced Fat Soup
    • Reduced Fat Spreads excl Honey
    • Reduced Fat Sweet Biscuits
    • Reduced Salt Butter and Spreads
    • Reduced Salt Ready Meals
    • Reduced Salt Sauces, Dressings and Condiments
    • Reduced Salt Savoury Snacks Excl Nuts, Seeds and Trail Mixes
    • Reduced Salt Shelf Stable Meat, Seafood, Fruit and Vegetables
    • Reduced Salt Soup
      • Reduced Sugar Chocolate Confectionery
      • Sugar-free Sugar Confectionery
      • Sugar-Free Gum (Non-FF)
    • Reduced Sugar Ice Cream
    • Reduced Sugar Shelf Stable Meat, Seafood, Fruit and Vegetables
    • Reduced Sugar Spreads excl Honey
    • Reduced Sugar Sweet Biscuits
    • Reduced Sugar Yoghurt
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This report originates from Passport, our Better For You Packaged Food research and analysis database.

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