Bleach

Bleach is widely used by Dominicans as it is considered highly versatile and is frequently used for cleaning floors, as a surface disinfectant and occasionally as a bleach in laundry. Its multipurpose benefits and lower unit price compared to…

Value sales for bleach continued to slow, and consumers increasingly favoured less toxic home care products. Bleach has been cast in a negative light in terms of environmental and also health impacts. As such, consumers are looking to reduce bleach…

Bleach sales are recording further decline in 2023; however, the decline is less steep than in 2022 as a result of lower prices and high inflation in neighbouring Argentina, which is making smuggled products from the country less attractive to…

Bleach maintained retail volume and current value growth in 2023. It remains a very popular product in Mexico due to its low price, which makes it affordable for low-income consumers. At the same time, bleach is also valued for its sanitising…

Bleach is a very mature category in Colombia, reaching more than 95% of households. Disinfection has become less relevant in 2023, as the threat of COVID-19 subsided. However, retail volume sales of bleach are still above pre-pandemic levels as the…