Childrenswear

Childrenswear has seen volume sales decline in 2023, while inflation and rising unit prices have boosted current value sales, similar to the overall trend in apparel. While childrenswear did not experience the same fluctuations as other apparel…

Within apparel and footwear, childrenswear was the least affected by COVID-19 and lockdowns, so the high growth recovery rates seen in apparel for adults are not as evident in childrenswear in 2023. Widespread and ongoing economic uncertainty is…

Purchasers of childrenswear focused on quality and less at quantity as they became more mindful of personal finances and textile waste. Still high inflation in 2023 translated into retail current value growth, despite the decline in retail volume…

Following the pandemic-related baby boom, birth rates in the UK are now declining, but demand for childrenswear continues to grow. However, a stronger performance in value growth terms is being driven by unit price increases. Childrenswear faces…

Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…