Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The positive performance of dishwashing in Romania in 2023 was the result of Romanian consumers often cooking at home, as high inflation and strong pressure on purchasing power discouraged visits to foodservice establishments. However, hand…
In 2023, high price growth led to double-digit retail value growth, while retail volume sales struggled. With prices rising steeply, consumers were encouraged to be as economical as possible, with a volume decline for hand dishwashing liquids further…
Automatic dishwashing is seeing positive gains in both value and volume terms, whilst hand dishwashing remains in a volume slump. This is interesting as, during times of high inflation, hand dishwashing is seen as a more cost-effective option.…
Automated dishwashing tablets emerge as the fastest-growing subcategory in dishwashing, driven by their pre-measured portions and user-friendly nature. The convenience they offer aligns well with the hectic lifestyles of consumers. Compared to liquid…
Retail value sales recorded double-digit growth in 2023, aligned with rising inflation and higher price points. However, due to increased prices, retail volume sales struggled, leading automatic dishwashing tablets to be the only area to record…