Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Dishwashing in 2023 faces steady retail volume growth, despite the high costs of living confronted by locals. Demand for hand dishwashing remains stable, with little change in the competitive landscape and product development somewhat limited. By…
About four-tenth of Estonian households own a dishwasher and despite reduced purchasing power, consumers were still reluctant to forego the convenience of automatic dishwashing. Instead, they traded down and for instance opted for powder instead of…
After a boosted performance during the pandemic due to the cocooning and home-cooking trends, volume sales of dishwashing products declined in 2023. This is mostly attributable to the steep double-digit unit price growth registered in the year. In…
Retail volume sales stagnated in 2023, as demand weakened amid rising unit prices caused by high inflation. Automatic dishwashing continues to grow moderately whilst the much larger hand dishwashing category saw a decline in retail volume terms.…
Retail value sales recorded double-digit growth in 2023, aligned with rising inflation and higher price points. However, due to increased prices, retail volume sales struggled, leading automatic dishwashing tablets to be the only area to record…