Executive Summary

Mar 2019
PROSPECTS
Free from lactose dominates

Free from lactose saw strong development in terms of availability and product diversity over the review period. In the last decade, free from lactose has become the engine of this health and wellness category in Chile.

Changes in consumer lifestyles impact demand

Free from meat, specifically free from meat soy-based frozen meat substitutes, recorded the fastest retail current value sales growth in 2018. During the review period a growing number of consumers sought to improve their diet by reducing their meat intake.

Expanding product range and reach

Higher rates of food intolerance, such as gluten allergies and coeliac disease, are expected to boost the development and popularisation of free from products. In particular, the consumer base for free from gluten products is predicted to grow beyond gluten intolerant consumers.

COMPETITIVE LANDSCAPE
Productos Fernandez leads free from meat

While focused mainly on sausages and other meat products, Productos Fernandez dominates free from meat in Chile. The company offers a range of processed meat substitutes based on soybean, including sausages, hamburgers, milanesas and pâté.

Companies diversify their free from lactose ranges

While the first free from lactose products began to appear slowly in Chile slightly more than a decade ago, they have assumed an important place in the dairy industry and dominate free from sales in Chile. Initially, free from lactose products were limited largely to liquid milks.

Price positioning is not specific

As food intolerance products carry higher unit prices than standard products, they are usually considered premium offerings. However, there is no specific price segmentation in brand portfolios.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Chile - Category analysis

HEADLINES

PROSPECTS

Free from lactose dominates
Changes in consumer lifestyles impact demand
Expanding product range and reach

COMPETITIVE LANDSCAPE

Productos Fernandez leads free from meat
Companies diversify their free from lactose ranges
Price positioning is not specific

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Chile - Industry Overview

EXECUTIVE SUMMARY

Giants acquire small health and wellness players
Slow emergence of the organic category in Chile
The free from trend boosts HW packaged food and beverages
Specialised food retailers gain space in health and wellness
Changing lifestyles promise robust demand over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources