New products continued to enter the category and were received with acceptance. Not only were most dairy launches free from lactose, the free from gluten selection continued to grow too, catering not only for coeliac patients but also for the free from gluten dieting trend.
When domestic plant-based protein innovations Pulled Oats and Verso Härkäpapu were launched in the review period and became instant successes, others followed suit. The domestic dairy giant Valio jumped on the bandwagon with dairy-based protein brand Valio MiFu which was expanded in 2018 with MiFu Suikale chunks.
Domestic player Valio continued to successfully expand its free from lactose Valio Eila range. Most of its new launches were free from lactose, such as Valio ProFeel protein yoghurts, cranberry-granola, apricot-raspberry and blueberry-vanilla, which in addition only contained natural sugars from fruit and berry, without added white sugar or sweeteners.
The share of private label in free from is increasing in Finland. In 2018, for example, Lidl’s domestic Pohjolan Juustola private label selection expanded with free from lactose Kotimainen Port Salut cheese and Kesko’s Pirkka selection with Gluteeniton Spagetti, free form gluten spaghetti made of corn and rice flour while marketed as free from egg and dairy too.
In 2018 free from ingredients tended to be combined with other trends in new product development. For example, Valio launched Valio Lempeä plain yoghurt, which was marketed to be Turkish/Greek style yoghurt while tasting less sour, catering for the ongoing interest in Greek/Turkish yoghurts.
The Weekend Snacks brand marketed its new lentil, hummus and quinoa chips, which were free from gluten and lactose, and were vegan. These used to slogans “Indulging with good consciousness” and “permission to enjoy”.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Food Intolerance in Finland market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.