Executive Summary

Mar 2019
PROSPECTS
Free from sales boom

New products continued to enter the category and were received with acceptance. Not only were most dairy launches free from lactose, the free from gluten selection continued to grow too, catering not only for coeliac patients but also for the free from gluten dieting trend.

Meat substitutes and vegan options thriving

When domestic plant-based protein innovations Pulled Oats and Verso Härkäpapu were launched in the review period and became instant successes, others followed suit. The domestic dairy giant Valio jumped on the bandwagon with dairy-based protein brand Valio MiFu which was expanded in 2018 with MiFu Suikale chunks.

Free from for all

Domestic player Valio continued to successfully expand its free from lactose Valio Eila range. Most of its new launches were free from lactose, such as Valio ProFeel protein yoghurts, cranberry-granola, apricot-raspberry and blueberry-vanilla, which in addition only contained natural sugars from fruit and berry, without added white sugar or sweeteners.

COMPETITIVE LANDSCAPE
Private label pressure

The share of private label in free from is increasing in Finland. In 2018, for example, Lidl’s domestic Pohjolan Juustola private label selection expanded with free from lactose Kotimainen Port Salut cheese and Kesko’s Pirkka selection with Gluteeniton Spagetti, free form gluten spaghetti made of corn and rice flour while marketed as free from egg and dairy too.

Combining free from with other trends

In 2018 free from ingredients tended to be combined with other trends in new product development. For example, Valio launched Valio Lempeä plain yoghurt, which was marketed to be Turkish/Greek style yoghurt while tasting less sour, catering for the ongoing interest in Greek/Turkish yoghurts.

More inclusive marketing message

The Weekend Snacks brand marketed its new lentil, hummus and quinoa chips, which were free from gluten and lactose, and were vegan. These used to slogans “Indulging with good consciousness” and “permission to enjoy”.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Free From in Finland

Samples (FAQs about Samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Finland - Category analysis

HEADLINES

PROSPECTS

Free from sales boom
Meat substitutes and vegan options thriving
Free from for all

COMPETITIVE LANDSCAPE

Private label pressure
Combining free from with other trends
More inclusive marketing message

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Finland - Industry Overview

EXECUTIVE SUMMARY

All areas of health and wellness beverages grow, but developments uneven
Organic beverages benefits from better selection and affordable pricing
Private label held a bigger share in health and wellness beverages than any individual company
Grocery retailing takes bigger share of sales of health and wellness beverages
Growth of health and wellness beverages will remain positive over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Related Reports