Executive Summary

Mar 2019
PROSPECTS
Free from gluten bread remains popular

Free from gluten bread recorded the strongest growth in retail value sales in 2018. The increasing number of individuals diagnosed as gluten intolerant and rising awareness of this issue, thanks mainly to information distributed online, contributed to growth in sales of free from gluten products.

Free from dairy other milk alternatives boosts sales

Free from dairy milk also performed well in 2018 though from a relatively small base. Negative publicity about consumption of dairy products continued to affect sales but was to the benefit of free from dairy alternatives.

Decline in breastfeeding boosts HA milk formula

More women are entering the workforce, which is contributing to a decline in breastfeeding. However, the heightened risk of food allergies among children who are not breastfed has been widely communicated in a government campaign, leading to a shift in consumer focus to specific milk formula enabling the niche hypoallergenic milk formula (HA milk formula) to grow.

COMPETITIVE LANDSCAPE
Distribio Maroc takes the lead from Nestlé

Distribio Maroc led free from packaged food in 2018, taking over from Nestlé, thanks to its outright lead in free from gluten bread, through distribution of the Dr Schar brand. Free from gluten packaged food gained popularity as some consumers sought to manage their weight while it also appeals to a growing number of people with food intolerances.

La Vie Claire gains further share through expansion of its private label

The growing visibility of organic shops in the main cities as well as the expansion of supermarkets and hypermarkets offering a wider range of free from products continued to familiarise consumers with the category’s products. La Vie Claire gained further retail value share in health and wellness packaged food, thanks to its diversified product portfolio with its free from gluten and free from lactose products proving particularly popular.

Nestlé Maroc enjoys consumer loyalty among parents in free from baby food

Nestlé Maroc continued to be a leading light in free from baby food in 2018 thanks to the popularity of its Nan and Alfaré brands, both of which are widely marketed and enjoy significant consumer trust. These brands are manufactured to provide relief for food intolerance among infants and young children, with such instances of food intolerances on the rise.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Morocco - Category analysis

HEADLINES

PROSPECTS

Free from gluten bread remains popular
Free from dairy other milk alternatives boosts sales
Decline in breastfeeding boosts HA milk formula

COMPETITIVE LANDSCAPE

Distribio Maroc takes the lead from Nestlé
La Vie Claire gains further share through expansion of its private label
Nestlé Maroc enjoys consumer loyalty among parents in free from baby food

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

Changing lifestyles are contributing to the development of health and wellness
Nutritionists are encouraging healthy eating to limit and control chronic diseases
Competition will intensify with the entrance of new brands
The distribution of health and wellness products is dominated by online retailing
Health and wellness in Morocco looks promising

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources