Executive Summary

Apr 2019
PROSPECTS
Innovation is a key growth driver

Free from dairy milk remained the largest free from category in Taiwan in 2018 on the back of high retail penetration and wide availability of milk alternatives. This includes soy drinks and other milk alternatives such as rice, oat and plant-based drinks made from sesame or nuts.

Manufacturers become increasingly adventurous

Free from dairy milk is expected to remain prevalent in Taiwan over the forecast period. Though maturing fast, it is expected to post healthy growth due to its long establishment, nutritious image and active product innovation.

Meat free alternatives to drive growth

Demand for free from packaged food in Taiwan is limited to specific categories. In addition to free from dairy milk, meat free alternatives is another mature category, which makes up a large proportion of this category’s sales.

COMPETITIVE LANDSCAPE
Uni-President Enterprises struggles to maintain its leading share

The two leading companies in free from, namely Uni-President Enterprises and Chung Hwa Industrial, are major producers of free from dairy soy milk and meat substitutes, respectively. Present in categories that are characterised by more aggressive competition, from both new and existing players, these two players struggled to maintain and grow their category shares in 2018.

Further challenges ahead for the leading players

Over the forecast period, Uni-President Enterprises and Chung Hwa Industrial are likely to face a gamut of challenges through consumers demanding more trustworthy ingredients and healthier products. Given their financial clout, established reputations and production scale, there will be a strong incentive for them to maintain their image by using only quality ingredients and emphasising their product quality via their marketing campaigns.

Manufacturers innovate intensively to maintain their competitive edge

Free from dairy soy milk has seen intensive innovation among leading manufacturers to meet changing consumers’ needs. Kuang Chuan Dairy, Standard Foods, and Wei Chuan Foods Products are the leading players and have been actively launching new innovations.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Taiwan - Category analysis

HEADLINES

PROSPECTS

Innovation is a key growth driver
Manufacturers become increasingly adventurous
Meat free alternatives to drive growth

COMPETITIVE LANDSCAPE

Uni-President Enterprises struggles to maintain its leading share
Further challenges ahead for the leading players
Manufacturers innovate intensively to maintain their competitive edge

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Ongoing growth for health and wellness
Focus on rebuilding consumer confidence in food and drink products
Uni-President, Standard Foods and Vitalon remain the leading players in 2018
Modern grocery retailers remains an important channel for health and wellness
Further growth likely for health and wellness over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources