Free from dairy milk remained the largest free from category in Taiwan in 2018 on the back of high retail penetration and wide availability of milk alternatives. This includes soy drinks and other milk alternatives such as rice, oat and plant-based drinks made from sesame or nuts.
Free from dairy milk is expected to remain prevalent in Taiwan over the forecast period. Though maturing fast, it is expected to post healthy growth due to its long establishment, nutritious image and active product innovation.
Demand for free from packaged food in Taiwan is limited to specific categories. In addition to free from dairy milk, meat free alternatives is another mature category, which makes up a large proportion of this category’s sales.
The two leading companies in free from, namely Uni-President Enterprises and Chung Hwa Industrial, are major producers of free from dairy soy milk and meat substitutes, respectively. Present in categories that are characterised by more aggressive competition, from both new and existing players, these two players struggled to maintain and grow their category shares in 2018.
Over the forecast period, Uni-President Enterprises and Chung Hwa Industrial are likely to face a gamut of challenges through consumers demanding more trustworthy ingredients and healthier products. Given their financial clout, established reputations and production scale, there will be a strong incentive for them to maintain their image by using only quality ingredients and emphasising their product quality via their marketing campaigns.
Free from dairy soy milk has seen intensive innovation among leading manufacturers to meet changing consumers’ needs. Kuang Chuan Dairy, Standard Foods, and Wei Chuan Foods Products are the leading players and have been actively launching new innovations.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Taiwan with research from Euromonitor's team of in-country analysts.
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The Food Intolerance in Taiwan market research report includes:
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