More Czechs are becoming aware of food intolerances, thus free from continues to see robust retail value sales growth in 2021. Basic food stuffs such as free from lactose milk and cheese, and free from gluten baked goods and pasta are popular.
The number of vegetarians and vegans are increasing in the Czech Republic, which resulted in free from dairy yoghurt seeing steep retail value sales growth in 2021, maintaining the double-digit rise in retail value sales it saw over the rest of the review period. Consequently, the domestic milk processor, Olma, responded to the growing demand for plant-based dairy and healthy eating by launching new plant-based products in its vegan Green Day brand during the second half of 2020, which consists of two lines namely oats vegan drink Elopak and a yoghurt range consisting of three flavours and enriched with probiotics, calcium, vitamins B and D.
E-commerce operators, mainly progressive pure online supermarkets, Kosik and Rohlik, continued to focus on free from meat products in 2021 and enlarged its offer of chilled free from meat ready meals and free from meat chilled meat and seafood substitutes. Although foodservice operators opened in May 2021, many consumers that shopped through e-commerce during lockdowns, mainly those in cities, continued using this distribution channel during 2021 thanks to being convenient.
Free from meat meat and seafood substitutes was a growing category in the Czech Republic that saw the highest retail value sales growth during 2021 with further growth potential. The number of vegans and vegetarians are set to grow, helping expand this category.
As an increasing number of Czech households are more price sensitive due to rising inflation and an uncertain financial future, free from private label products saw retail value sales growth in 2021. Thanks to the anticipated slow economic recovery in the Czech Republic, it is expected that private label brands will see further gains, at least at the beginning of the forecast period.
Free from gluten ready meals is expected to see a rise in consumer interest during the forecast period, especially free from gluten frozen pizza and frozen baked goods. Czech consumers generally enjoy frozen pizza and frozen baked goods gained attention during the pandemic, with this interest likely to extend over the forecast period.
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Understand the latest market trends and future growth opportunities for the Free From industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Free From research and analysis database.
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