In 2021, free from witnessed an acceleration in current value growth. This is in part due to the growing availability of free from lactose dairy products, such as milk, and free from gluten goods such as pasta.
Free from gluten is an increasing trend and therefore saw the most dynamic growth in 2021 overall. Gluten intolerance is becoming easier to diagnose and practitioners are better trained and aware that this could be the reason for many digestive problems which used to remain untreated.
Free from dairy milk has continued to record current value growth in 2021. While many free from dairy products are still imported, in recent years, local companies have emerged in the product area, reducing the average unit price consequently.
Most free from dairy and free from gluten products are not available via independent small grocers. However, this is expected to change over the forecast period.
As a growing number of Turkish consumers is becoming aware about the detrimental effects of dairy consumption on health, demand for free from dairy milk, yoghurt and cheese is anticipated to grow over the forecast period. At present, these products are available only on a very small scale, mostly at food specialists such as vegan stores in the greater metropolitan areas.
Even though Turkish consumers are increasingly mindful of their gluten intake, many simply choose ingredients that are by nature free from gluten rather than a gluten-free variant. For example, a growing number of consumers is having oats for breakfast – which is not traditional – in a way to avoid having bread, rather than having gluten-free bread.
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This category includes free from gluten, free from lactose, free from allergens, free from dairy and free from meat products. This excludes foods which are certified ‘free’ of a specific product when this is based on use of sterilised equipment.See All of Our Definitions
This report originates from Passport, our Food Intolerance research and analysis database.
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