Executive Summary

Apr 2019
PROSPECTS
Lactose-free milk sales continue to show considerable growth

Consuming lactose-free dairy is becoming important and is expected to show higher growth rates over the forecast period. Consumption of free from lactose has moved beyond intolerances and allergies.

Gluten-free diet shows growth amongst health-sensitive consumers

Gluten-free recipes are shared via internet, gluten-free dishes are entering menus of restaurants, and gluten-free shelves are appearing at more grocery retailers. There are two reasons for these developments.

Milk substitutes are showing a high growth rate

Free from lactose is the strongest trend amongst free from foods. There is some development in gluten free but that category remains very niche and demand for gluten free has not developed into a significant tendency.

COMPETITIVE LANDSCAPE
Pinar brand continues to lead sales

Pinar Süt Mamülleri’s Pinar brand has been the first mover of free from dairy products. The company has recently launched cocoa-flavoured lactose-free milk and has renewed its pack design for lactose-free milk, as well as other milk categories, to distinguish Pinar from other dairy brands.

Dairy manufacturers continue to invest in free from lactose products

Major companies operating in the dairy category continued to launch lactose-free products at the end of the review period. Tat Gida San launched Sek Lactose-free Pasteurised Milk in 2018.

Increasing availability of free from lactose milk could decrease share of smaller brands

With the increasing availability of lactose-free milk by major dairy manufacturers, previously active smaller brands that are covered under the share of “others” are likely to see a value share decrease. Consumers were used to looking for online outlets or visiting specialists like pharmacies to find lactose-free products.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Food Intolerance in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Free From in Turkey - Category analysis

HEADLINES

PROSPECTS

Lactose-free milk sales continue to show considerable growth
Gluten-free diet shows growth amongst health-sensitive consumers
Milk substitutes are showing a high growth rate

COMPETITIVE LANDSCAPE

Pinar brand continues to lead sales
Dairy manufacturers continue to invest in free from lactose products
Increasing availability of free from lactose milk could decrease share of smaller brands

CATEGORY DATA

Table 1 Sales of Free From by Category: Value 2013-2018
Table 2 Sales of Free From by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Free From: % Value 2014-2018
Table 4 LBN Brand Shares of Free From: % Value 2015-2018
Table 5 Distribution of Free From by Format: % Value 2013-2018
Table 6 Forecast Sales of Free From by Category: Value 2018-2023
Table 7 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Health and Wellness in Turkey - Industry Overview

EXECUTIVE SUMMARY

Health and wellness in Turkey registers double-digit growth in 2018
Consumer demand for healthy, additive-free and natural products is on the rise
H&W competitive environment is highly fragmented
Independent small grocers lose share to supermarkets
H&W is expected to demonstrate a positive constant value growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources