In 2020, free from will witness a slowdown in current value growth, however, will perform well overall despite the COVID-19 pandemic. Nonetheless, foodservice current value sales have been devastated due to the closure of establishments and then consumers attempting to avoid contact with the virus.
Free from gluten is an increasing trend and therefore will see the most dynamic growth in 2020 overall. Gluten intolerance is becoming easier to diagnose and practitioners are better trained and aware that this could be the reason for many digestive problems which used to remain untreated.
Free-from dairy milk has continued to record current value growth in 2020, however at a slower rate compared to other product areas. The main reason for this has been due to delivery issues as most products are imported and naturally there have been shortages and delays due to the pandemic.
Most free-from dairy and free-from gluten products are not available via independent small grocers. However, this is expected to change over the forecast period.
Over the forecast period, free-from lactose milk is expected to continue seeing current value growth due to its increased availability from discounters. As a result of the financial repercussions of the pandemic, discounters are set to boom in the years to come, with cash-strapped consumers looking for better value for money from this channel.
Free-from meat current value sales are currently negligible in Turkey and this is not expected to change over the forecast period. As Turkey is a country with a large meat-eating culture, vegetarianism and veganism is significantly less compared to other countries within Europe.
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Understand the latest market trends and future growth opportunities for the Food Intolerance industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Food Intolerance research and analysis database.
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