Consuming lactose-free dairy is becoming important and is expected to show higher growth rates over the forecast period. Consumption of free from lactose has moved beyond intolerances and allergies.
Gluten-free recipes are shared via internet, gluten-free dishes are entering menus of restaurants, and gluten-free shelves are appearing at more grocery retailers. There are two reasons for these developments.
Free from lactose is the strongest trend amongst free from foods. There is some development in gluten free but that category remains very niche and demand for gluten free has not developed into a significant tendency.
Pinar Süt Mamülleri’s Pinar brand has been the first mover of free from dairy products. The company has recently launched cocoa-flavoured lactose-free milk and has renewed its pack design for lactose-free milk, as well as other milk categories, to distinguish Pinar from other dairy brands.
Major companies operating in the dairy category continued to launch lactose-free products at the end of the review period. Tat Gida San launched Sek Lactose-free Pasteurised Milk in 2018.
With the increasing availability of lactose-free milk by major dairy manufacturers, previously active smaller brands that are covered under the share of “others” are likely to see a value share decrease. Consumers were used to looking for online outlets or visiting specialists like pharmacies to find lactose-free products.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Food Intolerance industry in Turkey with research from Euromonitor's team of in-country analysts.
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