Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Health and Wellness in Malaysia

January 2021
USD 2,100
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Better For You Beverages
  • Better For You Packaged Food
  • Fortified/Functional Beverages
  • Fortified/Functional Packaged Food
  • Free From
  • Naturally Healthy Beverages
  • Naturally Healthy Packaged Food
  • Organic Beverages
  • Organic Packaged Food

If you're in the Health and Wellness industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Health and Wellness in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in Malaysia?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in Malaysia?
  • Which are the leading brands in Health and Wellness in Malaysia?
  • How are products distributed in Health and Wellness in Malaysia?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Minor declines in sales during the pandemic after two years of strong growth
Impulse purchases decline during the pandemic
Manufacturers avoid price increases during the pandemic

RECOVERY AND OPPORTUNITIES

Modest growth over the forecast period
Reduced sugar options likely to perform well
Potential for e-commerce

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Minor value growth during the pandemic although overall consumption declines
FF other hot drinks benefit from their healthy image
Steep decline for FF sports drinks

RECOVERY AND OPPORTUNITIES

A rapid return to moderate growth
Slow return to growth for FF hot drinks
Players to focus on FF other hot drinks

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumers continue to seek naturally healthy beverages during the pandemic
NH bottled water continues to grow
Players able to meet demand during the health crisis

RECOVERY AND OPPORTUNITIES

Strong consumption growth going forward
Growth potential for e-commerce
Steep price hikes in 2021

CATEGORY DATA

Table 33 Sales of NH Beverages by Category: Value 2015-2020 Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 37 Distribution of NH Beverages by Format: % Value 2015-2020 Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumers remain loyal during the pandemic
Slightly lower growth for imported products
Companies develop better for you variants to increase their share in packaged food

RECOVERY AND OPPORTUNITIES

Low steady growth expected
Players likely to invest in e-commerce
More mainstream players likely to enter better for you packaged food

CATEGORY DATA

Table 40 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 41 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 42 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 43 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 44 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 45 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 46 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Growth driven by free from meat chilled meat substitutes
Flat growth for free from lactose baby food
Moderate increase in consumption for free from dairy milk

RECOVERY AND OPPORTUNITIES

Moderate growth expected
New product development in free from dairy milk
Free from meat chilled meat substitutes to target foodservice

CATEGORY DATA

Table 47 Sales of Free From by Category: Value 2015-2020 Table 48 Sales of Free From by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Free From: % Value 2016-2020 Table 50 LBN Brand Shares of Free From: % Value 2017-2020 Table 51 Distribution of Free From by Format: % Value 2015-2020 Table 52 Forecast Sales of Free From by Category: Value 2020-2025 Table 53 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Demand surges during the pandemic
Sales of FF gum and probiotic yoghurt decline
Players continue to launch new products

RECOVERY AND OPPORTUNITIES

Moderate growth expected
Players to invest in e-commerce
Improved nutritional content likely

CATEGORY DATA

Table 54 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 55 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 58 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 59 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 60 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 61 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 62 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 63 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 64 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Health concerns drive sales during the pandemic
Products known for their health properties surge during the pandemic
Private label loses share in 2020, while some branded players also suffer

RECOVERY AND OPPORTUNITIES

Moderate growth going forward
Lower growth for NH nuts, seeds and trail mixes and high fibre breakfast cereals
Players set to diversify into naturally healthy packaged food from other areas

CATEGORY DATA

Table 67 Sales of NH Packaged Food by Category: Value 2015-2020 Table 68 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 69 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 70 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 71 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 72 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Lower demand for organic packaged food in 2020
Baby milk formula players launch organic growing-up milk formula
Limited success in expanding organic packaged food options

RECOVERY AND OPPORTUNITIES

Steeper declines ahead
Some players may focus on other health and wellness packaged food
Moderate growth for recent product launches

CATEGORY DATA

Table 74 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 75 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 76 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 77 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 78 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 79 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 80 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Health and Wellness research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page