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Country Report

Health and Wellness in

Health and Wellness in Russia

86 pages, May 2018

US$2,100

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Executive Summary

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Health and wellness witnesses slow growth as the Russian economy stabilises

The development of health and wellness in Russia has traditionally been closely linked with economic growth. Throughout the 2000s, marked with strong real GDP annual growth rates, Russian consumers became increasingly affluent and increased their demand for less traditional products with more added value, despite the higher prices they often had to pay.

Snacking trend becomes evident in health and wellness

Based on the new product launches in health and wellness categories, the increasing importance of snacking and eating on the go is evident. Observable in many categories, the tendency often encompasses convenience and time-saving, as well as fewer of the adverse effects associated with fast snacking.

Major international players continue to lead

Despite the fact that the trend of a healthy lifestyle in Russia is gaining strength, consumer purchasing power remains weakened. Thus, demand for healthy and simultaneously more expensive products in Russia is restrained.

Independent food stores gain strength

Health and wellness products were mainly available via modern grocery retailers in 2017. However, apart from large stores with wide assortments, food/drink specialists are gaining an edge.

Health and wellness to remain dependent on macroeconomic trends

At their current level of development, health and wellness packaged food and beverages cannot be regarded as mature categories and offer great potential for further growth. However, consumers do not consider these products as essential, as most of them have lower-priced non-HW alternatives or close substitutes.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Russia?
What are the major brands in Russia?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Russia?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in Russia

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in Russia

HEADLINES

PROSPECTS

Russians value coffee for its caffeine

Clear positioning a response to consumer demand

BFY reduced sugar soft drinks remains inactive

COMPETITIVE LANDSCAPE

International players lead BFY reduced caffeine hot drinks in Russia

Few positive prospects for domestic players in BFY reduced sugar soft drinks

Limited appearance of new products

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in Russia

HEADLINES

PROSPECTS

Price consciousness and traditionalism hamper development

Reduced fat milk to continue leading sales

Reduced sugar sweet biscuits to lead volume growth

COMPETITIVE LANDSCAPE

Wrigley continues to lead sales

Private label remains underdeveloped

Sales hampered by limited awareness

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in Russia

HEADLINES

PROSPECTS

Consumers return to FF chocolate-based flavoured powder drinks

Fortified/functional beverages become hybrid foods

FF sports and energy drinks remain the main drivers

COMPETITIVE LANDSCAPE

Nesquik leads sales in FF hot drinks

PepsiCo Holdings records weaker growth

No changes to key functional positioning in 2017

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in Russia

HEADLINES

PROSPECTS

Fortified/functional packaged food spreading to new categories

Still scope for growth within FF bread

Scope for differently positioned brands

COMPETITIVE LANDSCAPE

Multinational players continue to lead sales

Danone launches new probiotic drinking yoghurt

Scope to reduce prices via import substitution

CATEGORY DATA

Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 50 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in Russia

HEADLINES

PROSPECTS

Low food intolerance awareness limits free from growth

Free from sees success in baby food

Increasing popularity of vegetarianism creating opportunities

COMPETITIVE LANDSCAPE

Hero Rus continues to lead free from sales

Moderate presence of domestic manufacturers

Premium brands continue to dominate sales

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in Russia

HEADLINES

PROSPECTS

Prices determine consumer purchases in naturally healthy hot drinks

NH bottled water the main driver of actual retail value growth

Retail volume sales of NH fruit/vegetable juice to recover only in 2020

COMPETITIVE LANDSCAPE

Lack of promotion in NH tea

The GBO, IDS Borjomi International, continues to lead NH soft drinks

New product developments expected over the forecast period in NH soft drinks

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in Russia

HEADLINES

PROSPECTS

NH fruit and nut bars to drive development

Focus on new product development to attract consumers

Shift towards greater diversification

COMPETITIVE LANDSCAPE

Naturally healthy packaged food remains fragmented

Marketing becoming more elaborate

Premiumisation trend fluctuates across different areas

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in Russia

HEADLINES

PROSPECTS

Development hampered by the economic situation

Few activities in organic beverages

The main retail channels are premium-class stores in large cities

COMPETITIVE LANDSCAPE

Organic beverages characterised by international players

Biotta leads

Lack of certification a barrier to the development of domestic production

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in Russia

HEADLINES

PROSPECTS

Penetration and product availability to remain limited

Government set to lower legislative barriers to aid organic food development

Low consumer awareness remains threat to sales

COMPETITIVE LANDSCAPE

International manufacturers dominate organic sales

Lack of advertising and new product development

Sales remain fragmented

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in Russia

EXECUTIVE SUMMARY

Health and wellness witnesses slow growth as the Russian economy stabilises

Snacking trend becomes evident in health and wellness

Major international players continue to lead

Independent food stores gain strength

Health and wellness to remain dependent on macroeconomic trends

MARKET DATA

SOURCES

Better For You Beverages in Russia

HEADLINES

PROSPECTS

Russians value coffee for its caffeine

Clear positioning a response to consumer demand

BFY reduced sugar soft drinks remains inactive

COMPETITIVE LANDSCAPE

International players lead BFY reduced caffeine hot drinks in Russia

Few positive prospects for domestic players in BFY reduced sugar soft drinks

Limited appearance of new products

CATEGORY DATA

Better For You Packaged Food in Russia

HEADLINES

PROSPECTS

Price consciousness and traditionalism hamper development

Reduced fat milk to continue leading sales

Reduced sugar sweet biscuits to lead volume growth

COMPETITIVE LANDSCAPE

Wrigley continues to lead sales

Private label remains underdeveloped

Sales hampered by limited awareness

CATEGORY DATA

Fortified/Functional Beverages in Russia

HEADLINES

PROSPECTS

Consumers return to FF chocolate-based flavoured powder drinks

Fortified/functional beverages become hybrid foods

FF sports and energy drinks remain the main drivers

COMPETITIVE LANDSCAPE

Nesquik leads sales in FF hot drinks

PepsiCo Holdings records weaker growth

No changes to key functional positioning in 2017

CATEGORY DATA

Fortified/Functional Packaged Food in Russia

HEADLINES

PROSPECTS

Fortified/functional packaged food spreading to new categories

Still scope for growth within FF bread

Scope for differently positioned brands

COMPETITIVE LANDSCAPE

Multinational players continue to lead sales

Danone launches new probiotic drinking yoghurt

Scope to reduce prices via import substitution

CATEGORY DATA

Free From in Russia

HEADLINES

PROSPECTS

Low food intolerance awareness limits free from growth

Free from sees success in baby food

Increasing popularity of vegetarianism creating opportunities

COMPETITIVE LANDSCAPE

Hero Rus continues to lead free from sales

Moderate presence of domestic manufacturers

Premium brands continue to dominate sales