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Learn moreJan 2021
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Many areas of health and wellness beverages and packaged food recorded slower retail value and/or volume growth in 2020 as a result of the COVID-19 pandemic. Where strong growth had previously been driven by the ongoing health and wellness trend and consumers’ strong desire to reduce their sugar intake and lead a healthier lifestyle, economic factors came to the fore in 2020.
Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.
Many companies adapted to the challenges posed by the COVID-19 pandemic in 2020 by focusing on a greater number of distribution channels. As the impact of lockdowns and restrictions on customer numbers became apparent for store-based retailing, a number of players turned to e-commerce, either by developing their own e-commerce stores or by using popular platforms such as Wildberries or Ozon.
Modern retailing continued to develop and expand in Russia in 2020, particularly supermarkets and convenience stores. In many cases, consumers choose to visit these stores due to both their proximity and for the convenience and safety they typically offer.
Non-essential foodservice outlets were closed between April and June 2020, with only takeaways and deliveries permitted. This led to a fall in sales of between 80 and 90% for foodservice distribution during this period.
In the short to medium term, health and wellness will continue to be impacted by cautious consumer spending as uncertainty around the timing of economic recovery continues to constrain demand. However, with vaccine rollouts gathering pace during 2021, the situation is expected to become clearer and consumer confidence is likely to return sooner rather than later.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in Russia market research report includes:
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This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.