Health and Wellness in Russia

Health and Wellness in Russia

EXECUTIVE SUMMARY

No significant changes in health and wellness registered in 2018

Reduced sugar trend becomes evident in Russia

No dramatic shifts in the leading players in health and wellness

Development of internet grocery retailing set to boost HW sales

The development of macroeconomics will determine health and wellness growth

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Organic Packaged Food in Russia

HEADLINES

PROSPECTS

Growth momentum set to pick up for organic packaged food

Organic baby food remains the main driver of organic packaged food growth

Consumers require more information on organic products and their specific benefits

COMPETITIVE LANDSCAPE

Hipp Rus is a clear leader in organic packaged food

Local manufacturers launch new baby food products within the organic framework

Local brand Slobada produced by Efko remains popular

CATEGORY DATA

Table 17 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 18 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 20 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 21 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 22 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 23 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Better For You Beverages in Russia

HEADLINES

PROSPECTS

Better for you beverages registers high double-digit growth in 2018

Reduced caffeine beverages mostly characterised by hot drinks

Per capita consumption of BFY beverages in Russia beneath that of Eastern Europe

COMPETITIVE LANDSCAPE

International players retain their lead in BFY reduced sugar soft drinks in 2018

International players characterise BFY reduced caffeine hot drinks

Unit price plays an important role in 2018

CATEGORY DATA

Table 24 Sales of BFY Beverages by Category: Value 2013-2018
Table 25 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 28 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Russia

HEADLINES

PROSPECTS

BFY packaged food set to slowdown over the forecast period

BFY reduced fat set to experience moderate forecast period growth

Reduced fat cheese expected to remain a cornerstone in reduced fat dairy

COMPETITIVE LANDSCAPE

Wrigley sustains its lead in better for you packaged food

Reduced sugar chocolate confectionery and reduced sugar sweet biscuits set to achieve solid growth

Wimm-Bill-Dann Produkty Pitania brand leads BFY reduced fat

CATEGORY DATA

Table 31 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 32 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 34 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 35 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 36 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Russia

HEADLINES

PROSPECTS

Focus on natural ingredients drives the category

Players continue to invent hybrid drink-snacks in 2018

Energy and sports drinks remain the most rapidly growing categories in 2018

COMPETITIVE LANDSCAPE

Nestlé Russia retains the outright lead in fortified/functional hot drinks

International players sustain their lead in fortified/functional soft drinks

Slowdown in unit price growth in 2018 compared to the previous year

CATEGORY DATA

Table 38 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 40 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 45 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 46 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 47 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 48 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 49 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Russia

HEADLINES

PROSPECTS

FF dairy and FF baby food are expected to stagnate in the forecast period

Strong development expected for FF cereal bars and FF breakfast cereals

Future development in FF packaged food set to include new positioning claims

COMPETITIVE LANDSCAPE

Danone Industriya and Nestlé Russia lead FF packaged food

Epica, a recent brand launch in FF yoghurt, drives yoghurt development in 2018

Fortified/functional products appear in a number of categories

CATEGORY DATA

Table 50 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 51 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 52 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 53 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 54 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 55 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 56 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 57 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 58 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 59 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 60 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Russia

HEADLINES

PROSPECTS

NH bottled water drives NH beverages in 2018

NH RTD tea registers the most rapid growth in 2018

Immune support remains the most popular positioning

COMPETITIVE LANDSCAPE

Aqua Star continues to lead in NH beverages

Orimi Trade sustains its lead in NH hot drinks

Unit price remains a powerful competitive tool in 2018

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2013-2018
Table 65 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 67 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 68 Distribution of NH Beverages by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Russia

HEADLINES

PROSPECTS

Moderate growth expected for naturally healthy packaged food

Strong potential of NH high fibre breakfast cereals and NH high fibre sweet biscuits

Expected growth in smaller NH packaged food categories likely to lead to greater diversification

COMPETITIVE LANDSCAPE

Several key manufacturers lead naturally healthy packaged food

Fazer drives the development of NH high fibre bread

Bite drives the development of naturally healthy fruit and nut bars

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2013-2018
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 75 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Russia

HEADLINES

PROSPECTS

Consumption culture of organic beverages remains underdeveloped in 2018

Organic beverages remains highly niche in 2018

Government enforces regulations on organic products

COMPETITIVE LANDSCAPE

Biotta sustains its lead in organic beverages in 2018

Organic beverages remains mostly represented by international players

Slight slowdown in unit price growth during 2018

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2013-2018
Table 79 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 81 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 82 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 83 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Free From in Russia

HEADLINES

PROSPECTS

Free from baby food drives the development of free from packaged food

Free from gluten products intended for adults set to develop as awareness of gluten intolerance increases

Free from dairy milk set to experience price declines

COMPETITIVE LANDSCAPE

Hero Rus leads in free from packaged food followed by Nestlé Russia

Notable growth in free from lactose products

Free from dairy milk offers space for new brand entrants

CATEGORY DATA

Table 85 Sales of Free From by Category: Value 2013-2018
Table 86 Sales of Free From by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Free From: % Value 2014-2018
Table 88 LBN Brand Shares of Free From: % Value 2015-2018
Table 89 Distribution of Free From by Format: % Value 2013-2018
Table 90 Forecast Sales of Free From by Category: Value 2018-2023
Table 91 Forecast Sales of Free From by Category: % Value Growth 2018-2023

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