Health and Wellness in Russia

Health and Wellness in Russia

EXECUTIVE SUMMARY

Consumers need convincing that health and wellness products are worth the cost

Manufacturers intensify efforts to increase consumer awareness

Multinationals continue to lead in Russia in 2019

Store-based retailing remains leading channel, and internet retailing starts to gain ground

Price remains primary concern for Russian consumers and will determine future growth

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in Russia

HEADLINES

PROSPECTS

BFY beverages goes from strength to strength

No real demand for reduced caffeine carbonates

Consumption of BFY beverages remains comparatively low in Russia

COMPETITIVE LANDSCAPE

Coca-Cola Refreshments stays in the lead

Multinationals continue to lead reduced caffeine hot drinks

Price remains a priority for Russian consumers

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in Russia

HEADLINES

PROSPECTS

BFY packaged food set to see slight decline over forecast period

Innovation in BFY reduced fat sauces, dressings and condiments includes more plant-based ingredients

Consumers start to show preference for reduced salt frozen seafood

COMPETITIVE LANDSCAPE

Mars sustains its lead in better for you packaged food

New launches boost sales of reduced sugar chocolate confectionery and reduced sugar sweet biscuits

Domik v Derevne continues as leading brand in BFY reduced fat packaged food

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in Russia

HEADLINES

PROSPECTS

Naturalness trend is key driver of development in F/F beverages

Hybrid drink-snacks satisfy consumer demand for added benefits

Consumers show rising interest in energy drinks, supporting rapid growth and development

COMPETITIVE LANDSCAPE

Multinationals maintain lead of F/F beverages

Nestlé Russia stays ahead in F/F hot drinks

F/F fruit/vegetable juice remains fragmented

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in Russia

HEADLINES

PROSPECTS

Consumers start to shift from naturally healthy milk products towards F/F milk

Further development expected for F/F cereal bars and F/F breakfast cereals

Future development in F/F packaged food to include new positioning claims

COMPETITIVE LANDSCAPE

Danone Russia and Nestlé Russia lead F/F packaged food, thanks to extensive brand presence

F/F dairy stays active with new brands

F/F products extend their presence across a variety of products

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in Russia

HEADLINES

PROSPECTS

Free from baby food continues to drive overall development

Consumers show growing interest in free from gluten packaged food aimed at adults

Free from dairy milk continues to grow, and free from meat substitutes gains attention

COMPETITIVE LANDSCAPE

Hero Rus and Nestlé Russia remain leading players in free from in 2019

Free from lactose shows continued growth

New brands enter free from dairy milk

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in Russia

HEADLINES

PROSPECTS

NH bottled water continues to drive development in NH beverages

Innovation in NH fruit/herbal tea promotes growth

Price remains paramount in purchasing decisions

COMPETITIVE LANDSCAPE

Aqua Star stays ahead of NH beverages in 2019

Orimi Trade still at the top of hot drinks with brands Greenfield and Tess

NH soft drinks sees increase in unit price

CATEGORY DATA

Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in Russia

HEADLINES

PROSPECTS

New labelling system will benefit NH packaged food

NH high fibre bread gains ground in Russia

NH packaged food to see greater diversification

COMPETITIVE LANDSCAPE

Danone Russia AO leads, but NH packaged food remains fragmented

Fazer drives development of NH high fibre bread, and set yoghurts go mainstream

Bite brand is innovation leader in NH fruit and nut bars

CATEGORY DATA

Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in Russia

HEADLINES

PROSPECTS

Organic beverages remains niche in Russia

Organic beverages represented mainly by organic fruit/vegetable juice

New legislation takes effect in January 2020

COMPETITIVE LANDSCAPE

Biotta continues its lead in organic beverages

International manufacturers remain primary players in organic beverages

New product development offers hope for future growth

CATEGORY DATA

Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in Russia

HEADLINES

PROSPECTS

New regulations provide favourable conditions for growth of organic dairy

Organic baby food remains primary driver of organic packaged food growth

New legislation set to boost consumer awareness of benefits of organic packaged food

COMPETITIVE LANDSCAPE

Hipp Rus remains uncontested leader in organic packaged food

Local manufacturers launch baby food products within new organic framework

Organic packaged food set to expand over the forecast period

CATEGORY DATA

Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

---