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Country Report

Health and Wellness in

Health and Wellness in the Philippines

68 pages, Jun 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Demand for health and wellness strengthens

Health and wellness continued to benefit from the rising health consciousness of consumers and favourable economic performance of the country, thereby resulting in positive growth in 2017. Consumers gravitated towards products that they think are delicious and healthy, and this has influenced new product introductions.

Pending legislation benefits BFY food and beverages

Part of the government’s effort to curb diabetes and obesity is through imposing additional taxes on salty food and sugary beverages in pending legislation. If the legislation is passed, full-sugar beverages in both liquid and powder form and processed food products with salt will take a hard hit.

Multinationals dominate health and wellness

Multinationals such as Coca-Cola FEMSA Philippines Inc and Nestlé Philippines Inc sustained their leadership in HW beverages and packaged food in 2017. With a presence in both beverages and packaged food, Nestlé Philippines Inc enjoys a reputation as an expert in health and wellness, which propelled value gains of the company.

Supermarkets and other grocery retailers remain crucial for health and wellness

While health and wellness has been broadening given the rise in consumer health awareness, supermarkets remain the most important distribution channel for the industry. As consumers who gain more affluence gain more familiarity with product ingredients, they are likely to take more time reading nutrition labels.

Positive growth is anticipated for health and wellness

Health and wellness is anticipated to experience stable growth over the forecast period. Thanks to the public discussion on pending legislation that aims to curb diabetes and obesity, health and wellness will benefit from increasing health awareness of consumers, thereby resulting in a more health-conscious approach to product purchases.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Philippines?
What are the major brands in Philippines?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Philippines?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Want to find out more about this report?

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Health and Wellness in the Philippines

EXECUTIVE SUMMARY

Demand for health and wellness strengthens

Pending legislation benefits BFY food and beverages

Multinationals dominate health and wellness

Supermarkets and other grocery retailers remain crucial for health and wellness

Positive growth is anticipated for health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in the Philippines

HEADLINES

PROSPECTS

BFY beverages see greater visibility in traditional retailers

Proposed sugar tax raises awareness of excessive sugar intake

COMPETITIVE LANDSCAPE

Coca-Cola FEMSA Philippines dominates the category

San Miguel Super Coffee Mix Co sustains growth

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in the Philippines

HEADLINES

PROSPECTS

New product launches assist growth of better for you packaged food

Growth to accelerate

Pending legislation aims to curb salt and sugar intake

COMPETITIVE LANDSCAPE

Unilever Foods Philippines (CMC) leads better for you packaged food

Potential challengers to Unilever

Multinational companies characterise better for you packaged food

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in the Philippines

HEADLINES

PROSPECTS

Options widen

Increasing health awareness to support growth

Wide customer base of fortified/functional packaged food assists growth

COMPETITIVE LANDSCAPE

Mead Johnson Philippines leads

Nestlé a threat

RFM Corp records double-digit retail value growth

CATEGORY DATA

Table 31 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 38 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 39 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 40 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 41 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 42 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 43 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in the Philippines

HEADLINES

PROSPECTS

New fortified/functional beverages bring greater vibrancy to the category

Players target millennial consumers

COMPETITIVE LANDSCAPE

Coca-Cola FEMSA Philippines leads FF beverages

Competition in hydration in FF beverages continues

CATEGORY DATA

Table 44 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 45 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 50 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 51 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 52 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 53 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Free From in the Philippines

HEADLINES

PROSPECTS

Free from dairy soy milk drives growth of free from

New developments could also drive growth

Availability of free from gluten steadily grows

COMPETITIVE LANDSCAPE

Nestlé Philippines leads free from

AB Nutribev likely to emerge as leader

Domestic players enter free from dairy soy milk

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in the Philippines

HEADLINES

PROSPECTS

NH beverages dips as NH RTD tea declines

Foodservice influences premiumisation in NH hot drinks

COMPETITIVE LANDSCAPE

Universal Robina Corp remains the leader

Category continues to be dominated by local players

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in the Philippines

HEADLINES

PROSPECTS

NH high fibre bread drives growth

NH cereal bars shows signs of recovery

Premium options grow

COMPETITIVE LANDSCAPE

Food Industries leads

Food Industries may be challenged

Gardenia Bakeries (Philippines) performs strongly

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in the Philippines

PROSPECTS

Organic Packaged Food in the Philippines

PROSPECTS

Limited brand options result in insignificant value sales of organic packaged food

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Megatrends

Country Report

Health and Wellness in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Demand for health and wellness strengthens

Pending legislation benefits BFY food and beverages

Multinationals dominate health and wellness

Supermarkets and other grocery retailers remain crucial for health and wellness

Positive growth is anticipated for health and wellness

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in the Philippines

EXECUTIVE SUMMARY

Demand for health and wellness strengthens

Pending legislation benefits BFY food and beverages

Multinationals dominate health and wellness

Supermarkets and other grocery retailers remain crucial for health and wellness

Positive growth is anticipated for health and wellness

MARKET DATA

SOURCES

Better For You Beverages in the Philippines

HEADLINES

PROSPECTS

BFY beverages see greater visibility in traditional retailers

Proposed sugar tax raises awareness of excessive sugar intake

COMPETITIVE LANDSCAPE

Coca-Cola FEMSA Philippines dominates the category

San Miguel Super Coffee Mix Co sustains growth

CATEGORY DATA

Better For You Packaged Food in the Philippines

HEADLINES

PROSPECTS

New product launches assist growth of better for you packaged food

Growth to accelerate

Pending legislation aims to curb salt and sugar intake

COMPETITIVE LANDSCAPE

Unilever Foods Philippines (CMC) leads better for you packaged food

Potential challengers to Unilever

Multinational companies characterise better for you packaged food

CATEGORY DATA

Fortified/Functional Packaged Food in the Philippines

HEADLINES

PROSPECTS

Options widen

Increasing health awareness to support growth

Wide customer base of fortified/functional packaged food assists growth

COMPETITIVE LANDSCAPE

Mead Johnson Philippines leads

Nestlé a threat

RFM Corp records double-digit retail value growth

CATEGORY DATA

Fortified/Functional Beverages in the Philippines

HEADLINES

PROSPECTS

New fortified/functional beverages bring greater vibrancy to the category

Players target millennial consumers

COMPETITIVE LANDSCAPE

Coca-Cola FEMSA Philippines leads FF beverages

Competition in hydration in FF beverages continues

CATEGORY DATA

Free From in the Philippines

HEADLINES

PROSPECTS

Free from dairy soy milk drives growth of free from

New developments could also drive growth

Availability of free from gluten steadily grows

COMPETITIVE LANDSCAPE

Nestlé Philippines leads free from

AB Nutribev likely to emerge as leader

Domestic players enter free from dairy soy milk

CATEGORY DATA

Naturally Healthy Beverages in the Philippines

HEADLINES

PROSPECTS