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Country Report

Health and Wellness in

Health and Wellness in the Philippines

Mar 2019

US$2,100

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Executive Summary

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Sugar tax heightens health awareness

Interest in health and wellness increased in recent years as an upshot of greater consumer awareness of product benefits and the expanding middle class. The category registered double-digit current retail value growth in 2018 with the implementation of sugar tax on sugar-sweetened beverages but retail volume sales declined.

New product developments attempt to address consumer health expectations

While incumbent players are not exempted from the sugar tax for their sugar-free variants in soft drinks categories such as carbonates and concentrates, they still leverage on the growing momentum of no-sugar products as an opportunity to differentiate their products. For instance, Nestlé Philippines Inc expanded its Nestea product line with a sugar-free variant called Nestea Zer0% and expanded its presence in modern retailers.

Multinationals lead HW in the Philippines

With the exception of local player Universal Robina Corp, which led NH beverages, multinationals flourish in HW beverages. The double-digit price hikes for BFY beverages resulted in strong value gains for Coca-Cola, despite the company’s volume contraction.

Supermarkets remains the key channel for health and wellness beverages

While overall soft drinks and hot drinks are mostly sold in other grocery retailers, supermarkets remains the main retail channel for health and wellness beverages. For incumbent players such as Nestlé Philippines Inc, it is critical to have strong merchandising in supermarkets and knowledgeable sales staff who can inform consumers about products’ health benefits.

Positive value gains anticipated for HW in the Philippines

Despite the volume contraction due to the sugar tax, only BFY beverages is expected to register negative retail value growth over the forecast period. FF beverages, for example, can leverage on the momentum of FF bottled water and FF 100% juice that were able to maintain their niches.

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Health and Wellness Sample Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Philippines?
What are the major brands in Philippines?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Philippines?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in the Philippines

EXECUTIVE SUMMARY

Sugar tax heightens health awareness

New product developments attempt to address consumer health expectations

Multinationals lead HW in the Philippines

Supermarkets remains the key channel for health and wellness beverages

Positive value gains anticipated for HW in the Philippines

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in the Philippines

HEADLINES

PROSPECTS

BFY beverages registers value gains as consumers lower sugar intake

BFY hot drinks maintains its niche

COMPETITIVE LANDSCAPE

Coca-Cola leads BFY beverages

New product developments emphasise no-sugar propositions

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in the Philippines

HEADLINES

PROSPECTS

BFY packaged food benefits from the availability of affordable options

New packaged and unpackaged options emerge

COMPETITIVE LANDSCAPE

Unilever Foods Philippines (CMC) ranks first in BFY packaged food

Multinational companies take a bigger share in BFY packaged food

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in the Philippines

HEADLINES

PROSPECTS

Retail volume decline as prices hike due to sugar tax

New product developments emphasise greater functionality

COMPETITIVE LANDSCAPE

Coca-Cola remains category leader

International players dominate FF beverages

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in the Philippines

HEADLINES

PROSPECTS

Slowdown in FF milk formula adversely affects the performance of FF packaged food

New FF packaged food choices include new brands and product reformulations

COMPETITIVE LANDSCAPE

Nestlé Philippines leads FF packaged food

Mead Johnson Philippines ranks first in FF milk formula

CATEGORY DATA

Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in the Philippines

HEADLINES

PROSPECTS

Free from benefits from the dynamism in soy drinks

Free from dairy milk sees fastest growth

COMPETITIVE LANDSCAPE

AB Nutribev takes the lead in free from

Nestlé Philippines leads powder special baby milk formula

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2013-2018
Table 57 Sales of Free From by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Free From: % Value 2014-2018
Table 59 LBN Brand Shares of Free From: % Value 2015-2018
Table 60 Distribution of Free From by Format: % Value 2013-2018
Table 61 Forecast Sales of Free From by Category: Value 2018-2023
Table 62 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in the Philippines

HEADLINES

PROSPECTS

Sugar tax causes price hikes in NH soft drinks

NH hot drinks rides on health and premiumisation trends

COMPETITIVE LANDSCAPE

Universal Robina Corp leads NH beverages

Local players reign in the category

CATEGORY DATA

Table 63 Sales of NH Beverages by Category: Value 2013-2018
Table 64 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 66 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 67 Distribution of NH Beverages by Format: % Value 2013-2018
Table 68 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in the Philippines

HEADLINES

PROSPECTS

NH high-fibre bread drives performance of NH packaged food

Options for NH high-fibre breakfast cereals grows

COMPETITIVE LANDSCAPE

Food Industries is the leader in NH packaged food

Gardenia Bakeries (Philippines) ranks first in NH high-fibre bread

CATEGORY DATA

Table 70 Sales of NH Packaged Food by Category: Value 2013-2018
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 74 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Health and Wellness in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

Sugar tax heightens health awareness

New product developments attempt to address consumer health expectations

Multinationals lead HW in the Philippines

Supermarkets remains the key channel for health and wellness beverages

Positive value gains anticipated for HW in the Philippines

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in the Philippines

EXECUTIVE SUMMARY

Sugar tax heightens health awareness

New product developments attempt to address consumer health expectations

Multinationals lead HW in the Philippines

Supermarkets remains the key channel for health and wellness beverages

Positive value gains anticipated for HW in the Philippines

MARKET DATA

SOURCES

Better For You Beverages in the Philippines

HEADLINES

PROSPECTS

BFY beverages registers value gains as consumers lower sugar intake

BFY hot drinks maintains its niche

COMPETITIVE LANDSCAPE

Coca-Cola leads BFY beverages

New product developments emphasise no-sugar propositions

CATEGORY DATA

Better For You Packaged Food in the Philippines

HEADLINES

PROSPECTS

BFY packaged food benefits from the availability of affordable options

New packaged and unpackaged options emerge

COMPETITIVE LANDSCAPE

Unilever Foods Philippines (CMC) ranks first in BFY packaged food

Multinational companies take a bigger share in BFY packaged food

CATEGORY DATA

Fortified/Functional Beverages in the Philippines

HEADLINES

PROSPECTS

Retail volume decline as prices hike due to sugar tax

New product developments emphasise greater functionality

COMPETITIVE LANDSCAPE

Coca-Cola remains category leader

International players dominate FF beverages

CATEGORY DATA

Fortified/Functional Packaged Food in the Philippines

HEADLINES

PROSPECTS

Slowdown in FF milk formula adversely affects the performance of FF packaged food

New FF packaged food choices include new brands and product reformulations

COMPETITIVE LANDSCAPE

Nestlé Philippines leads FF packaged food

Mead Johnson Philippines ranks first in FF milk formula

CATEGORY DATA

Free From in the Philippines

HEADLINES

PROSPECTS

Free from benefits from the dynamism in soy drinks

Free from dairy milk sees fastest growth

COMPETITIVE LANDSCAPE

AB Nutribev takes the lead in free from

Nestlé Philippines leads powder special baby milk formula

CATEGORY DATA

Naturally Healthy Beverages in the Philippines

HEADLINES

PROSPECTS

Sugar tax causes price hikes in NH soft drinks

NH hot drinks rides on health and premiumisation trends

COMPETITIVE LANDSCAPE

Universal Robina Corp leads NH beverages

Local players reign in the category

CATEGORY DATA