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In general, COVID-19 had a negative effect on retail current value sales of health and wellness food and beverages in the Philippines during 2020. Health and wellness beverages bore the brunt of this.
The first case of COVID-19 in the Philippines was identified on 30 January 2020. In an effort to halt the spread of the virus, the Philippine government imposed a nationwide lockdown between 12 March and 15 May.
During 2020, social media played an increasingly important role in helping manufacturers of FF beverage brands to engage with homebound consumers. For example, Nestlé Philippines Inc continued to present Milo as a brand for both active adults and children but adjusted this message to the new normal of people exercising at home, rather than in the gym, and children playing at home, rather than at school or in the playground.
Supermarkets dominate the distribution of health and wellness packaged food and beverages, with the notable exception of fortified/functional beverages, where other grocery retailers remain the most important channel. The pandemic reinforced the dominance of supermarkets in health and wellness packaged food, as it gained value share from convenience stores and forecourt retailers.
With foodservice establishments limited to take away and delivery between mid-March and June, there was a significant decline in on-trade volume sales of both soft drinks and hot drinks during 2020. This trend was particularly notable in fortified/functional hot drinks.
Many of the trends inspired by COVID-19 during 2020 are likely to weaken or even be reversed during 2021, as the threat posed by the pandemic starts to weaken and daily life begins to normalise. In particular, demand will shift back from retail to the foodservice channel.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.