Health and Wellness in the Philippines
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Fortified/Functional Beverages in the Philippines
FF soft drinks continued on a downward trend amid school closures
FF hot drinks stagnates in 2021
New product launches continue to be seen while players focus more on social media
FF beverages set to recover but challenges remain
FF hot drinks find appeal among different demographics
Dynamism in retail channels sought
Table 17 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 18 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 19 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 20 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 21 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 22 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 23 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 24 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 25 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 26 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 27 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 28 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 29 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in the Philippines
NH soft drinks recovers in 2021
NH hot drinks and NH fruit/vegetable juice benefit from healthy image
E-commerce on the rise as players focus on below-the-line marketing
Bright outlook for NH beverages
Modern retailers would be primary point of purchase for NH beverages
Health and wellness trend set to be a key growth driver
Table 30 Sales of NH Beverages by Category: Value 2016-2021
Table 31 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 33 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 34 Distribution of NH Beverages by Format: % Value 2016-2021
Table 35 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 36 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Organic Beverages in the Philippines
Better For You Packaged Food in the Philippines
Lady’s Choice Mayo Lite exits the market leaving a sizeable hole in BFY packaged food
Canned tuna finds favour as an affordable and convenient meal option
Lack of consumer interest dissuades companies from investing in BFY packaged food
Canned tuna on the menu as BFY packaged food looks to recover from the disappearance of Lady’s Choice Mayo
Monde Nissin experimenting with reduced fat instant noodles
New legislation could benefit BFY packaged food with the Philippines looking to encourage healthier choices
Table 37 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 38 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 40 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 41 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 42 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 43 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Free From in the Philippines
Sales return to growth as players adjust to the new market conditions
Widespread new product development seen despite the impact of COVID-19 on the market
Small local players venture into free from
Free from meat set to benefit from growing focus on plant-based meals
Falling birth rate and promotion of breastfeeding an obstacle to growth for free from lactose baby food
Free from meat benefiting from widespread new product development and investment
Table 44 Sales of Free From by Category: Value 2016-2021
Table 45 Sales of Free From by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Free From: % Value 2017-2021
Table 47 LBN Brand Shares of Free From: % Value 2018-2021
Table 48 Distribution of Free From by Format: % Value 2016-2021
Table 49 Forecast Sales of Free From by Category: Value 2021-2026
Table 50 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in the Philippines
Home seclusion continues to inform the performance of FF packaged food
New product development rife as players look to benefit from strong demand
Nestlé continues to take steps to reduce its environmental impact
A bright outlook for FF packaged food thanks to strong investment in new product development
Vinamilk enters the Philippines
FF milk formula threatened by falling birth rates and increase in breastfeeding
Table 51 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 52 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 53 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 54 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 55 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 56 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 57 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 58 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 59 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 60 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in the Philippines
Slight improvement seen in 2021 as consumers adapt to life under COVID-19
Food Industries Inc extends its lead as Pepsi-Cola is delisted from the local stock exchange
New product development continues from new and existing players
Quaker pushing oats as a versatile and healthy superfood
New alternatives to rice could enter NH packaged food over the forecast period as players look to address local supply shortages
Table 63 Sales of NH Packaged Food by Category: Value 2016-2021
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 67 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Better For You Beverages in the Philippines
BFY reduced sugar beverages struggles to recover despite improved performance
Reduced sugar and caffeine coffee variants continue to lose appeal
New product launches help to spark interest in BFY beverages
BFY beverages anticipated to recover driven by increased investment from Coca-Cola and Pepsi-Cola
Marketing likely to focus on the health and wellness concern of consumers
E-commerce will continue to expand due to greater consumer familiarity and increased investment
Table 70 Sales of BFY Beverages by Category: Value 2016-2021
Table 71 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 73 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 74 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 75 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 76 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in the Philippines