Health and Wellness in the Philippines

Health and Wellness in the Philippines

EXECUTIVE SUMMARY

Moderate growth recorded in health and wellness as consumer interest widens

The range of health and wellness products continues to expand

Universal Robina Corp competes with major multinational players

Supermarkets unlikely to face any serious challenge to its dominance

Expanding distribution and increasing awareness set to underpin positive growth

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in the Philippines

HEADLINES

PROSPECTS

Volume growth returns to positive ground as the new post-sugar tax reality sets in

The distribution of better for you beverages remains focused on modern channels

BFY reduced caffeine beverages registers increasing demand

COMPETITIVE LANDSCAPE

Coca-Cola Bottlers dominates sales via its twin leading brands

Pepsi-Cola Products lags behind with its Pepsi Max brand

San Miguel Super Coffee Mix Co leads sales in reduced sugar instant coffee

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in the Philippines

HEADLINES

PROSPECTS

Century Tuna Lite drives strong volume growth in better for you packaged food

Limited innovation places restrictions on the category’s growth potential

Coconut sugar emerges strongly as an alternative sweetener to sugar

COMPETITIVE LANDSCAPE

Unilever maintains leadership in better for you packaged food

Biotech JP Corp bets on innovation as corporate investment boosts its profile

San Miguel Corp focuses on expanding its production capacity

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in the Philippines

HEADLINES

PROSPECTS

The introduction of a sugar tax continues to compromise sales growth

Various mainstream brands focus on fortification as a point of difference

FF RTD tea continues to struggle

COMPETITIVE LANDSCAPE

Coca-Cola Bottlers leads sales with its FF carbonates brand Royal Tru-Orange

International players continue to dominate fortified/functional beverages sales

Del Monte remains the leading name in FF fruit/vegetable juice

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in the Philippines

HEADLINES

PROSPECTS

Positive sales growth is driven by strong demand for FF dairy and FF baby food

High sales and strong growth encourage innovation among numerous players

FF milk formula continues to face strong competition from breastmilk

COMPETITIVE LANDSCAPE

Nestlé remains the leading player due to its strong position in FF dairy

Poor sales and fickle demand lead to the withdrawal of numerous brands

Strong sales potential results in higher levels of investment from key players

CATEGORY DATA

Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in the Philippines

HEADLINES

PROSPECTS

Free from dairy milk benefits from the widespread acceptance of soy-based products

Traditional consumption of tofu gives free from meat chilled meat substitutes a boost

Free from gluten packaged food slow to develop due to limited range of options

COMPETITIVE LANDSCAPE

AB Nutribev lead sales due to the popularity of its free from dairy milk brand Vitamilk

Vitasoy benefits from rising consumer interest in free from dairy

Tsukuba Dairy Products spurs the development of non-soy-based free from dairy

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in the Philippines

HEADLINES

PROSPECTS

Naturally healthy beverages benefits from the introduction of the sugar tax

NH tea experiences a dramatic increase in consumer interest

NH positioning is adopted by a wider range of tea brands

COMPETITIVE LANDSCAPE

Universal Robin Corp leads category sales via its C2 brand, the leader in RTD tea

Marketing campaigns remain largely below-the-line

Expanding distribution remains a key strategy in NH juice

CATEGORY DATA

Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in the Philippines

HEADLINES

PROSPECTS

Strong positive growth continues to be underpinned by traditional categories

New launches a sign of the changing face of naturally healthy food

Dried mango products continue to dominate sales in NH Fruit snacks

COMPETITIVE LANDSCAPE

Food Industries Inc maintained its position as the category leader

Gardenia registers the most positive performance in the category in 2019

Strong growth potential inspires higher investment and corporate activity

CATEGORY DATA

Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in the Philippines

HEADLINES

Organic Packaged Food in the Philippines

HEADLINES

PROSPECTS

Negligible sales of organic packaged food largely attributable to limited availability

Limited consumer base likely to continue suppressing category growth potential

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